如果您无法下载资料，请参考说明：
1、部分资料下载需要金币，请确保您的账户上有足够的金币
2、已购买过的文档，再次下载不重复扣费
3、资料包下载后请先用软件解压，在使用对应软件打开
题目学院专业班级指导教师姓名桃花姬阿胶糕广告策划案1前言……………………………………………………………………………………………21市场分析.............................................................................................................................................................31.1销售环境分析........................................................................................................................................31.2消费者消费心理分析..........................................................................................................................31.3产品分析.................................................................................................................................................32产品定位.............................................................................................................................................................43广告定位.............................................................................................................................................................43.1广告目标.................................................................................................................................................43.2目标市场策略........................................................................................................................................43.3广告媒体定位........................................................................................................................................54广告设计.............................................................................................................................................................55广告活动的效果和经费预算........................................................................................................................75.1对媒介策略的总体表述.....................................................................................................................75.2媒介的选择.....................................................
立即下载
