10我国农村消费结构与需求分析研究摘要我国是一个典型的农业大国，虽然我国的城镇率在不断提高，但我国仍有近9亿农村人口，在我国这种特殊情况下，农村消费市场的开发与农民消费潜力的挖掘就显得尤为重要。尤其是我国当前城乡消费严重失调，农村消费增长迟缓，农村消费总量占社会消费总量与农村人口占社会人口的比例极不对称，农村存在一些不合理的消费陋习，农村消费模式也有待改观。这些问题的存在严重影响了国民经济的发展和整个社会的和谐稳定。消费是经济发展的“三驾马车”之一,我国农村拥有巨大的消费潜力和市场，在市场经济竞争下和新农村建设的春风中，企业应加快对农村市场的投入与开发，实现企业的发展与农村消费结构的改善与消费的提高！同时政府也应该加大对农村的财力物力支持，引导建立完善农村消费体制和农村消费市场，以消费需求拉动，实现国民经济健康、持续、快速发展。关键词农民收入与支出,消费倾向,消费结构,城乡对比,需求分析,经济发展ABSTRACTOurcountry'sisatypicallargeagriculturalnation,althoughourcountry'scitiesrateareenhancingunceasingly,butourcountrystillhadthenearly900millionruralpopulation,inourcountrythiskindofpeculiarcircumstance,thecountrysideexpensemarketdevelopmentandthefarmerexpendedthepotentialtheexcavationtoappearespeciallyimportantly.Theourcountrycurrentcityandcountrysideexpendsinparticularseriouslyisoutofbalance,thecountrysideexpensegrowthisslow,thecountrysideexpensetotalquantityoccupiesthesocietytoexpendthetotalquantityandtheruralpopulationaccountsforthesocialpopulationtheproportionnottobeextremelyasymmetrical,thecountrysidehassomeunreasonableexpensevulgarcustoms,thecountrysideexpensepatternalsowaitsforhasanewlook.Thesequestionsexistenceshaveseriouslyaffectedthenationaleconomynationaleconomydevelopmentandtheentiresociety'sharmoniesarestable.Theexpenseistheeconomicaldevelopment"thetroika"one,Thecountrysideexistencehugeexpensepotentialandthemarket,inthemarketeconomyconditionandinthenewruralreconstructionspringbreeze,theenterpriseshouldspeeduptotheruralmarketinvestmentandthedevelopment,therealizationenterprise'sdevelopmentandthecountrysideconsumptionpatternimprovementandtheexpenseenhancement!Atthesametimethegovernmentalsoshouldenlargetothecountrysidefinancialresourcephysicalresourcesupport,theguidanceestablishmentconsummatesthecountrysideexpensesystemandthecountrysideexpensemarket,byexpendsthedemandtodraw,andrealizesthenationaleconomynationaleconomyhealth,continually,thefastdevelopment.KeywordsThefarmerreceivesandthedisbursement,theexpensetendency,thec