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SeasonalityBand1.00%JanFebMarAprMayJunJulAugSepOctNovDecFullYearCorrelationVOLUME('000LB)70661021258498689884657860997SeasonalityFactorGrossSalesPerUnitGROSSSALES2382503604813324052204083122603052043,77696.4%VARIABLEPROMOTIONS707511510982108801068645476698979.9%OFFINVOICEPROMOTION40415755303739534620213247167.1%MERCHANDISEALLOWPROMN14210111022816181031013538.3%INCREMENTALMERCH.FUNDTACTICALMKTG.SPENDING15304238374528331814202134269.8%COLOMBIANREBATES1164535541234152.4%FIXEDPROMOTIONS1212131212121212333311247.0%CONSUMERPROMOTION--2111110100648.1%BRANDSPECIFIC1212121212121212333310643.7%MEDIA232322232123232323232323274-25.4%ADVERTISING232322232123232323232323268-25.4%
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