TheHiltonHHonorsprogramisajointloyaltyprogramdesignedandservicedbybothHiltonHotelsCorporationandHiltonInternational.ItisaguestloyaltyprograminwhichregularguestscangatherandaccumulatepointsandairlinemilesbystayingwiththevariousHiltonfamiliesofbrands.TheHiltonHHonorsprogramisoneofthelargestprogramsofitstypewithover30millionHHonorsmembers.Q1(A)StrengthsandweaknessesoftheHiltonHHonorsprogramfromthestandpointsofHiltonHotelsCorpandHiltonInternationalStrengthJoblali(2012)mentionedthat,oneofthemainstrengthslaysintheDoubleDippingservicethatHiltonHotelsCorporationandHiltonInternationalprovidestoitscustomers.Hiltonwastheonlyhotelchainthatoffereddoubledipping.Whatmakesthedoubledippingprogramuniqueisthat,inthecaseofotherhotels,customerscanearnpointsonlywhentheystayinahotel.ButwiththeHhonorsprogramcustomerscanearnpointsasandwhentheyusetheservicesofthevariousjointpartnerswiththisprogramforinstancepartnerairlines,rentalservices,FTDfloristsandMrsFieldcookies.CustomerscanusethesepointsnotonlytoredeemitforhotelstaysandflyermilesbutalsotobuyproductsandservicesfromthepartnercompaniessuchasFTDfloristsandMrsFieldcookies.ThisisanaddedincentiveforthecustomersbecauseinsteadofjoiningaloyaltyprogramofindividualservicestheycanjoinHhonorsprogramandbeapartofarangeofserviceprovidersincludedintheprogramandavailtheirbenefits.PartnersarewillingtocooperateastheDoubleDippingprogramisnotcompetingagainsttheirownprograms.Itgivesthepartnersaccesstoeachother’scustomerbaseandhelpsinattractingthemtotheirbusinessandmakethemloyal.Thishelpsindrivingtherevenuesofallthepartnersinvolved.AninvestmentinFTDFloristskeptcostsdownwhileabroaderrangeofrewardsweregiventotheloyalcustomers.Furthermore,asothercompetitors’programscouldonlyoffereithermilesorpoints;thisstrengthcouldbeseenasHilton’scompetitiveadvantage.Henceitwasabletocreatevalueinitscustomer’seyes.Themostrecognizedbrandname;theHhonorsprogramalsoenhancestheHiltonbrandasmentionedinthecasethatHiltonhave2.5millionmembers,collaboratingwithotherpartnerslikeairl