外经贸函电内容简介中国经济依然一枝独秀实训一函电磋商拟写函电2.介绍本公司的经营背景、范围、规模、方式、优势等，确立客户对公司信誉和实力的认可。Wearetheleadingmanufacturersof…inChina.Asastate-ownedcompanydealingintheimportandexportof…Withyearsofeffortwehaveexpandedourbusinessscopeimpressively…3.介绍本公司的产品特色，必要时可寄出产品样品及价格目录，供对方参考。如:Thiskindoftoyisofsupremequalityandfineworkmanship.ItsexceptionalmaterialanduniquestylehaveevokedagoodreactioninJapan.Enclosedpleasefindourlatestcatalogue.4.表示目前产品市场状况良好，需求增加，以说服客户尽快采用行动。如：WithhighpopularityinAmerica,EuropeandAsia.Thereisasteadydemandfortheabove-mentionedcommodityofhighquality.Ourproductsarerapidlybecomingpopularbecausetheyarestrong,warmandlight.5.在信的结尾部分向对方表明敬意，并诚恳地期望对方能够下订单或回复相关信息。Yourpromptreplywouldbehighlyappreciated.Wearelookingforwardtoyourearlyreply.Iftheredoesn’tmeetyourdemand,pleaseletusknowyourspecificrequirements.例1.buildnewbusinessrelationship建立贸易关系，可以通过多种途径，比如通过驻外机构、国外商会、同业商行、银行、出国访问、商品交易会、报纸广告、市场调查等等。建立贸易关系的信函，要写得诚恳、热情、礼貌、得体，并将写信人的意图清楚地叙述完整，给对方留下深刻地印象，使其愿意与你交往。DearMr.Jones，WeunderstandfromyourinformationpostedonAlibaba.comthatyouareinthemarketfortextiles.Wewouldliketotakethisopportunitytointroduceourcompanyandproducts,withthehopethatwemayworkwithBrightIdeasImportsinthefuture.Weareajointventurespecializinginthemanufactureandexportoftextiles.Wehaveenclosedourcatalog,whichintroducesourcompanyindetailandcoversthemainproductswesupplyatpresent.Youmayalsovisitourwebsitewww.xxxxx.com,whichincludesourlatestproductline.Shouldanyoftheseitemsbeofinteresttoyou,pleaseletusknow.Wewillbehappytogiveyouaquotationuponreceiptofyourdetailedrequirements.Welookforwardtoreceivingyourenquiressoon.Sincerely,JohnRoberts二、询盘函询盘（enquiry),又称询价，是指买方为了购买或卖方为了销售而向对方提出有关交易条件的询问。其内容可以是询问价格，也可询问其它一项或几项交易条件。发出询盘的目的通常是要求对方做出发盘。例如：Wearenowsendingyouaquotationsheetforyourconsideration.Youcertainlywillnotethatourpricesareverycompetitive.Wehavemuchpleasureinenclosingaquotationsheetforourproductsandtrustthattheirhighqualitywillinduceyoutoplaceatrialorder.例2.Makeaninquiry询盘的内容主要是商品的价格、包装、交货期、付款方式等。询盘信