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EnglishBusinessCorrespondence武汉科技大学城市学院经管学部马茹菲2012UnitTwoEstablishingBusinessRelationsChapter2Establishingbusinessrelations4Today’sagenda4Introduction(backgroundinformation)4Usefulphrases4Stepsofwritingthelettersofestablishingbusinessrelations★4Exercises31Introduction(backgroundinformation)4Ifyouwanttostartabusinesswithsomeone,youmaysendhimalettertoenquire.4Firstofallyoushouldintroduceyourself,tellhimwhereyougothisaddressandthenwhatyourpurposeis.4Havingdoneallofthis,youmaylethimknowthatyouarekeentostartabusinesswithhimandaskhimwhetherhecangiveyouareplyassoonaspossible.44Iftheothercompanyisalsointerestedinthebusinessactivityyoumentioned,hemaygiveyouareplyaboutwhatyouhaveenquiredinthepreviousletterforfurthercooperation.54Howcanwegetinformationonprospectivepartners?4Howtowritetheletterofestablishingbusinessrelations?4Whatshouldwepayattentiontowhenlookingforprospectivetradepartners?4Howtomakeyourfirsttouchwithpotentialpartnerswork?6Waysofgettinginformationonpotentialpartners4thewebsite4attendanceattradefairs(4thebanks展销会)andexhibitions4TradeDirectory（贸易名athomeandabroad4录）mutualvisitsbytrade4internationalchamberofdelegations(贸易代表团)commerceinforeignandgroupscountries(驻外商会)4Recommendationfrom4commercialcounsellor'sitsbusinessconnectionsofficeofChineseEmbassy4Introductionfromits中国inforeigncountries(subsidiarybranches,or大使馆商务参赞处)agentsabroad4advertisementsinnewspapersandmagazines7Structureofthiskindofletter9Howhisnameisknown(Opening)怎样得知对方公司的名称和地址9Self-introduction(linesofyourbusiness,little“advertising”onyourproductsorservice);自我介绍(包括产品类型，产品或服务的宣传)9Expoundthereasonofwritingletter阐述写信的目的9Expressthewishtoestablishbusinessrelationsandreplyimmediately(Closing)表明建立业务关系的愿望并希早日回复。(结束语)8SomeUsefulExpression1.Howhisnameisknown1)obtained／heard／learned／indebtedyour(faxnumber／businessscope／products／E-mailaddress)fromWehaveobtainedfromChinaCouncilforthePromotionofInternationalTrad
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