外语学院成教本科毕业论文肇庆学院成教毕业论文题目：国际贸易中如何建立和控制营销渠道学生姓名：学号：系（院）：外语学院英语系专业：英语班级：指导教师姓名及职称：起止时间：201年月至201年月SCHOOLOFFOREIGNLANGUAGESZhaoqingUniversityDeclarationofAcademicIntegrityIpromisethatthethesiscontainsnomaterialwhichhasbeenacceptedfortheawardofanyotherdegreeordiplomainanyinstitutesofhigherlearningandthat,tothebestofmyknowledgeandbelief,thethesiscontainsnomaterialpreviouslypublishedorwrittenbyanotherperson,exceptwhenduereferenceismadeinthetextofthethesis.IunderstandthattodosowouldmeanthatIhadcommittedplagiarism,andthatitismyresponsibilitytobeawareoftheUniversity’sregulationsonplagiarismandtheirimportance.Signed:Date:PAGE\*MERGEFORMATIIHowtoEstablishandControltheMarketingChannelinInternationalTradeAbstract：Withtheobtainofforeign-fundedenterprisestraderightanddistributionrightafteraddingWTO,themarketingchannelcompetitionismoreintense,howtoestablishtheeffectivecontrolofmarketingchannelsforenterprisesintheinternationaltradeandexpandmarketshareandhasanimportantroletoenhancetheirowncompetitiveness.Thispaperbrieflyintroducedtheclassificationofmarketingchannelininternationaltrade,thendiscussedsomeprinciplesandmethodsforenterprisestoestablishandcontrolthemarketingchannelininternationaltrade,inaddition,theassessmentofmarketingchannelsininternationaltradeweredescribed.Keywords:marketingchannel;establish;control;assessment目录前言--------------------------------------------11.国际营销渠道的构成和特点-----------------------------11.1国际营销渠道的构成------------------------------11.2国际营销渠道的特点------------------------------12.国际贸易中营销渠道的建立和控制-------------------22.1营销渠道的建立------------------------------22.2营销渠道的控制------------------------------33.国际贸易中营销渠道的评价------------------------4结论--------------------------------------------5参考文献--------------------------------------------6致谢--------------------------------------------7PAGE\*MERGEFORMAT10前言随着经济全球化的发展，越来越多的企业需要走出国门，建立国际贸易，在国际化的市场浪潮中为自身赢得一席之地，而国际贸易中营销渠道的建立和控制显得尤为重要。建立有效的营销渠道，可以极大地提升企业在国际市场中的竞争力，迅速占领新的市场，为