摘要社会的发展使得消费形式的多样化，体验式经济时代已全面到来。体验式营销模式作为服务经济的“进阶”模式，它更注重消费者的精神需求，更能够提供消费者心理和精神上的享受，也更能满足消费者的产品体验和购物体验。本文将迪卡侬大朗店作为浅析对象，通过阅读大量文献、期刊，同时通过电话访问对迪卡侬大朗店的店员进行咨询门店体验式营销现状。本文先简单的介绍迪卡侬大朗店体验式营销应用，再从其特有的营销模式下寻找存在的不足之处，最后并提出迪卡侬大朗店体验式营销的优化对策及建议。通过对迪卡侬大朗店体验式营销模式进行分析，总结出迪卡侬大朗店存在感官体验不全面，便利性服务体验不完善，服务体验内容不健全，活动类内容体验不丰富，以及行动体验不便捷的问题，迪卡侬大朗店的管理者若想要解决这些问题，其需要不断健全感官体验，完善便利性服务体验，改进服务体验内容，丰富活动类内容体验，并对商品结构进行调整，努力适应这庞大而特殊的市场。关键词：感官体验服务体验内容体验行动体验AbstractThedevelopmentofthesocietyhasdiversifiedtheformsofconsumption,andtheeraofexperience-basedeconomyhasarrived.Asan"advanced"modelofserviceeconomy,theexperientialmarketingmodelpaysmoreattentiontothespiritualneedsofconsumers,canprovideconsumerswithpsychologicalandspiritualenjoyment,andcanbettersatisfyconsumers'productexperienceandshoppingexperience.ThisarticletakesDecathlonDalangstoreastheanalysisobject,throughreadingalargenumberofdocumentsandperiodicals,andatthesametimebytelephoneinterviewswithDecathlonDalangstorestafftoconsultthestatusofstoreexperientialmarketing.Thisarticlefirstbrieflyintroducestheexperience-basedmarketingapplicationofDecathlonDalangstore,thenfindsthedeficienciesfromitsuniquemarketingmodel,andfinallyputsforwardoptimizationstrategiesandsuggestionsfortheexperience-basedmarketingofDecathlonDalangstore.ByanalyzingtheDecathlonDalangstore'sexperientialmarketingmodel,itisconcludedthattheDecathlonDalangstorehasincompletesensoryexperience,imperfectserviceexperience,incompleteserviceexperiencecontent,inadequateeventcontentexperience,andinconvenientmobileexperienceIfthemanagersofDecathlonDalangstorewanttosolvetheseproblems,theyneedtoconstantlyimprovethesensoryexperience,improvetheconvenienceserviceexperience,improvetheserviceexperiencecontent,enrichtheeventcontentexperience,andadjusttheproductstructuretomakeeffortstoadaptthishugeandspecialmarket.Keywords:SensoryexperienceServiceexperienceContentexperienceActionexperience目录TOC\o"1-2"\h\uHYPERLINK\l"_Toc14464"一、引言PAGEREF_Toc144641HYPERLINK\l"_Toc