目录一、旅游产品设计.................................................................错误！未定义书签。（一）设计思路.....................................................................................................3（二）设计理念.....................................................................................................3二、旅游市场分析..............................................................................................................3（一）市场目标群体...........................................................................................3（二）市场规模分析...........................................................................................3（三）线路分析...................................................................................................3三、旅游线路具体内容...................................................................................................4（一）景点简介...................................................................................................4（二）行程安排...................................................................................................61.行程安排..........................................................................................................62.提供标准..........................................................................................................73.费用报价..........................................................................................................8四、旅游线路具体评析...................................................................................................9（一）优点...........................................................................................................9（二）缺点...........................................................................................................9五、旅游线路的效益评估.............................................................................................9（一）经济效益.....................................................................................................9（二）社会效益.....................