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机密*资料来源:EXHIBITTITLE*资料来源:Text2X2TOWERPlaceStrategyARROW3DCUBES13DCUBES23D*FootnoteSource:TextTextTextTextTextTextTextTextTextTextTextTextTextTextPlanTextRINGS3DTextTextTextTextTextStars3DTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextCustomerCompetitivepositionBenefitAppraiseperformanceandprospectsMaximizeshareholdervalue<##>HeaderTextTextThisreportissolelyfortheuseofclientpersonnel.Nopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKinsey&Company.ThisreportcontainsinformationthatisconfidentialandproprietarytoMcKinsey&CompanyandissolelyfortheuseofMcKinsey&Companypersonnel.Nopartofitmaybeused,circulated,quoted,orreproducedfordistributionoutsideMcKinsey&Company.Ifyouarenottheintendedrecipientofthisreport,youareherebynotifiedthattheuse,circulation,quoting,orreproducingofthisreportisstrictlyprohibitedandmaybeunlawful.Thisreportissolelyfortheuseofclientpersonnel.Nopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKinsey&Company.ThismaterialwasusedbyMcKinsey&Companyduringanoralpresentation;itisnotacompleterecordofthediscussion.LegendLegendLegendMcKINSEYLOGOüVeryattractiveAverageVeryunattractiveWORLDMAP