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CONFIDENTIAL5PSMARKETINGStrategyTextTextTextTextTextTextTextTextTextTextTextLINEARQ3DTextTextLEVEL1LEVEL2LEVEL3LEVEL4LEVEL5LEVEL6FLOW2TextFLOW3TextFLOW4TextFLOW5TextUnitofmeasureROUGHESTIMATESource:Source*FootnoteSQUAREFLOW*FootnoteSource:SourceUnitofmeasureTOBECOMPLETED*FootnoteUnitofmeasure*Footnote*FootnoteSource:SourceSource:SourceTextBLADESBOXBOXCYCLE1CYCLE2CYCLE3CYCLE4CYCLE5CYCLE6CYCLE7CYCLE8TextRINGUPON2CONTINUOUSCUTOUTLINEARALINEARBLINEARCLINEARDLINEARELINEARFLINEARGLINEARHLINEARILINEARJLINEARNLINEARPLINEARQPROPELLERSTEP5TextTextTextTextTextTextTextThewaymanagerscollectivelybehavewithrespecttouseoftime,attention,andsymbolicactionsCustomerSkillsStyleCompetitivepositionNaturalownerRestructuringframework3.Stage1MaximizeshareholdervalueRealGANTT10GANTT15CONFIDENTIALLabel1Label1Label1Label1Label1Label1TitleUnitofmeasureLabel1Label1Label1Label1Label1TitleUnitofmeasureTitleUnitofmeasureTitleUnitofmeasureTitleUnitofmeasureLabel1Label1TitleUnitofmeasureRANGEHIGHLOWSCATTERX&YWATERFALLBARWATERFALLCOLUMNCONFIDENTIALDISCLAIMERSCLIENTDISCLAIMERSINTERNALDISCLAIMERSPRESENTATIONLEGENDSMCKINSEYLOGOMISCMOONSSTICKERSTICKEROTHERWORLDMAPCONFIDENTIALPPTTABLE2PPTTABLE3PPTTABLE4PPTTABLE5PPTTABLE6CONFIDENTIALEXHIBITTITLEEXHIBITTITLEEXHIBITTITLEEXHIBITTITLE2COLUMN3COLUMN4COLUMN5COLUMN6COLUMN7COLUMN8COLUMN3-STEP4-STEP5-STEP3HORIZONTAL4HORIZONTAL5HORIZONTAL4-STEPFLOW2FLOW2TITLEFLOW3FLOW3TITLEFLOW4FLOW4TITLEFLOW5FLOW5TITLEHORIZONTALFLOW3HORIZONTALFLOW4HORIZONTALFLOW5HORIZONTALFLOW6HORIZONTALFLOW7FLOWWITHSHOCK1FLOWWITHSHOCK2FLOWWITH3COLUMNFLOWWITH2COLUMNFRAMEWORKSCPTEAMSTRUCTURESubtitleCYCLE2CYCLE2CYCLE3CYCLE3CYCLE4CYCLE4CYCLE5CYCLE5CYCLE6CYCLE6FORCESATWORK2BY2MATRIXTextText4BY3MATRIX4BY3MATRIXTextGANTT–4WEEKDISCUSSIONDRAFTSource:Source*FootnoteSource:Source*FootnoteStrategicmanage-Source:SourceProductofferingUnitofmeasureSource:SourceSource:Source*Footnote*FootnoteNopartofitmaybecirculated,quoted,orreproducedfordistribution
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