火车站商业广场项目可行性研究报告（完整版）资料(可以直接使用，可编辑优秀版资料，欢迎下载）目录一、总论.................................................6（一）项目建设背景.......................................6（二）项目概况...........................................8（三）可行性研究报告研究范围.............................9（四）研究结论及建议.....................................9（五）主要经济技术指标...................................11二、海安宏观市场分析.....................................12（一）自然状况...........................................12（二）三大产业分析......................................12（三）主力产业分析......................................14三、投资环境.............................................15四、城市规划前景........................................17五、房地产市场现状.......................................19（一）全国房地产市场现状.................................19（二）海安县房地产市场现状...............................22六、商业用房市场分析.....................................29（一）商业用房市场现状...................................29（二）商业用房需求及发展.................................30（三）当前海安商业地产市场面临的矛盾和问题...............33七、海安楼市调查.........................................34八、海安商业现状.........................................42（一）县城商业中心.......................................42（二）专业性市场.........................................49九、项目总体概况.........................................55十、项目SWOT分析.........................................56（一）项目优势...........................................56（二）项目劣势...........................................57（三）威胁分析...........................................57（四）机会分析...........................................58（五）综合评价...........................................59（六）本项目成功运作所需注意的焦点问题...................59十一、项目市场定位.......................................60（一）项目定位...........................................60（二）发展思路...........................................66十二、营销推广策略.......................................70（一）项目价值点分析.....................................70（二）推盘节奏...........................................72（三）推盘原则...........................................73（四）推盘步骤...................