目录一、公司简介........................................................................................................1二、公众号详细信息...........................................................................................1（一）公众号定位....................................................................................................................1（二）公众号名称....................................................................................................................1（三）用户界面........................................................................................................................1三、公众号需改进的问题...................................................................................2（一）公众号菜单栏有待改进................................................................................................2（二）用户关注度不高............................................................................................................3（三）公众号原创作品不够多................................................................................................5（四）公众号内容信息更新不及时........................................................................................5四、公众号的改进方案.......................................................................................5（一）公众号模块内容的改进................................................................................................5（二）提高用户关注度............................................................................................................6（三）创新发文内容................................................................................................................7（四）及时更新信息................................................................................................................7（五）公众号的推广方案........................................................................................................7五、活动推广预算................................................................................................8六、效果评估.....................................................