XX大学毕业论文论企业核心竞争力的培育摘要在知识经济时代，构建强大而持久的企业核心竞争力，是企业发展的基石，是我国企业不断壮大并融入国际市场的先决条件，面对目前我国在培育企业核心竞争力中存在的问题,企业应当尽量克服并积极采取对策,努力转向注重自身资源、能力的积累,积极完善企业核心竞争力,制定长期的战略规划,体现自身的竞争优势,使企业在激烈的市场竞争中立于不败之地。本文通过对中小企业核心竞争力培育的方法进行分析和论证，并以海尔(Haier)集团为例，借鉴成功企业的核心竞争力进行分析和论证，以唤起企业的竞争意识和发展观念，提高效率、树立核心价值体系，号召中小企业利用新的管理理念，不断创新，应用新的管理方法和控制手段来实现生产经营管理，积极寻求企业新的利润增长点，实现我国企业科学、高效地发展。关键词：中小企业，海尔，核心竞争力，培育方法OnthecultivationofcorecompetitivenessofenterprisesAutor:SimingTaoTutor:DaqiZhangAbstractIntheeraofknowledgeeconomy,buildingstrongandlastingenterprisecorecompetitiveability,istheenterprisethecornerstoneofdevelopment,isourcountryenterpriseexpandsunceasinglyandintotheinternationalmarket,facetheprerequisitesincultivatingenterpriseinChinaatpresentproblemsexistinginthecorecompetitiveness,theenterpriseshalltrytoovercomeandactivelytakecountermeasures,effortstopayattentiontotheaccumulationofitsresources,ability,activelyimproveenterprisecorecompetitivestrength,formulatelong-termstrategicplanning,manifestitscompetitiveadvantage,makeenterpriseinthefiercemarketcompetition.Thisarticlethroughtosmallandmedium-sizedenterprisesmethodofcultivatingcorecompetence,andanalysisandreasoningwithHaiergroupforexample,drawlessonsfromsuccessfulenterprise'scorecompetitiveabilityanalysisandreasoningtoarousetheenterprisethecompetitiveconsciousnessanddevelopmentconcepts,improveefficiency,establishacorevaluesystem,andcalledforsmallandmedium-sizedenterprisesusingnewmanagementconcept,unceasinglyinnovationandapplicationofnewmanagementmethodsandcontrolmeanstoachieveproductionmanagement,activelyseekingenterprisenewprofitgrowthpoint,realizeourcountryenterprisescientificandefficientdevelopment.Thekeywords:SME,Haier,CoreCompetence，Breedingmethods目录1绪论12企业核心竞争力理论体系22.1基本概念的界定和说明22.1.1核心竞争力的内涵、本质特征22.1.2核心竞争力的特点22.2提高企业核心竞争力的途径32.3培育核心竞争力的重要性................................................................................42.4核心竞争力的表现形式63解析海尔的基本情况及核心竞争力体现73.1分析海尔集团的发展与国际化历程73.2分析海尔集团的价值观及竞争力