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AboutWinwaEducation’sAnalysisofSWOTS-StrengthW-WeaknessO-OpportunityT-ThreatDiscussionaboutWinwaEducation’sPromotionStrategy:2.Process:Namely,distribution.Wehavealargequantityofpotentialagentsorinvestorswhoareveryprudentandcautious.ThenotoriousfailureinacertainregionwillruintheentireChinamarket,thereforeitisnecessarytosetupamodelatWuhanbeforeweactuallyrecommendittothepotentialagentsofotherareassoastoensuresuccessandfindoutthecrucialfactorsoffailure.3.Promotion:webelievetherearetwoequallyimportantwheelsthatdriveourprofitchariots.Oneisthethrillingdemoclassorpromotionconference,whichwillleavegreatimpressiontothepresentcustomersandforcethemtobuyrightaway.Twoweeksago,Ionceattendedthreeofourcompetitors’democlasses.Ifoundourswasundoubtedlyinferiortotheirs.Theotherinstanceisthatonlastweekends,afriendofmineandafriendofMr.Wen’sbroughttheirchildrentoourdemoclasstodecidewhethertheywouldenrolledtheirchildreninourclass,buttheresultwasdisappointingfortheyshowednointerestinourlessons.Soinsuchacase,itisuselessnomatterhowmanyparentsoursalespeopleinvite.Theotherisinvitation.WeareveryappreciatedthatGabrielleadoursalespeopletogivepublicdemoclass,giveawaydiscs,sendcardsandmakelecturesatschoolsandkindergartens.Weeventriedkindsofefficientmeansofinvitationlikethat,butit’sveryinterestingthatwegotnofeedbackandonlyreceiveddozensofcallsfor70thousandgiveawaydiscsandlargescrollsofadvertisements.4.Price:thepricingstrategy.Thisisverycrucialandpowerful.Pleasethinkaboutitifthecurrentpricingstrategyisreasonable.TheCompetitiveStrategyofTOKOGlovesThoughheknowslessaboutsituationofglovemarketandfashionablestyleofgloves,heisaseniorstrategyanalystandmarketingspecialist.Atorder-placingmeeting,twomacro-factorsleadtohisdetermination.OneisTOKOCompany’spowerfulstrengthandstrongresolutioninWuhanmarket.TheotherisitsleadingpositioninglovesalesatChinamarket.Buthowtoplaceorder?MarketsituationAccessResult:Crisis:CompetitiveStrategy:Competitorsarecaughtunpreparedbythemoveofothervarietiesofsheepskinglovessoldwi
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