医药行业O2O项目商业计划书-O2O项目商业计划书范文（完整版）资料(可以直接使用，可编辑优秀版资料，欢迎下载）O2O大健康平台商业计划书二零一五年六月目录TOC\o"1-3"\h\z\uHYPERLINK\l"_Toc421363836"第一章执行摘要PAGEREF_Toc421363836\h1HYPERLINK\l"_Toc421363837"1.1项目名称PAGEREF_Toc421363837\h1HYPERLINK\l"_Toc421363838"1.2项目单位PAGEREF_Toc421363838\h1HYPERLINK\l"_Toc421363839"1.3商业模式PAGEREF_Toc421363839\h1HYPERLINK\l"_Toc421363840"1.4盈利模式PAGEREF_Toc421363840\h2HYPERLINK\l"_Toc421363841"1.5市场分析PAGEREF_Toc421363841\h2HYPERLINK\l"_Toc421363842"1.6战略规划PAGEREF_Toc421363842\h3HYPERLINK\l"_Toc421363843"1.7融资需求PAGEREF_Toc421363843\h3HYPERLINK\l"_Toc421363844"1.8投资效益PAGEREF_Toc421363844\h4HYPERLINK\l"_Toc421363845"第二章市场分析PAGEREF_Toc421363845\h5HYPERLINK\l"_Toc421363846"2.1宏观环境分析PAGEREF_Toc421363846\h5HYPERLINK\l"_Toc421363847"政策环境PAGEREF_Toc421363847\h5HYPERLINK\l"_Toc421363848"社会环境PAGEREF_Toc421363848\h5HYPERLINK\l"_Toc421363849"经济环境PAGEREF_Toc421363849\h6HYPERLINK\l"_Toc421363850"2.2行业痛点PAGEREF_Toc421363850\h6HYPERLINK\l"_Toc421363851"药房痛点PAGEREF_Toc421363851\h6HYPERLINK\l"_Toc421363852"消费者痛点PAGEREF_Toc421363852\h7HYPERLINK\l"_Toc421363853"2.3市场分析PAGEREF_Toc421363853\h7HYPERLINK\l"_Toc421363854"目标市场定位PAGEREF_Toc421363854\h7HYPERLINK\l"_Toc421363855"市场容量PAGEREF_Toc421363855\h7HYPERLINK\l"_Toc421363856"2.4竞争对手分析PAGEREF_Toc421363856\h9HYPERLINK\l"_Toc421363857"第三章产品与服务PAGEREF_Toc421363857\h11HYPERLINK\l"_Toc421363858"3.1核心价值PAGEREF_Toc421363858\h11HYPERLINK\l"_Toc421363859"3.2产品与服务PAGEREF_Toc421363859\h11HYPERLINK\l"_Toc421363860"基础产品与服务PAGEREF_Toc421363860\h11HYPERLINK\l"_Toc421363861"拓展服务PAGEREF_Toc421363861\h11HYPERLINK\l"_Toc421363862"售后服务PAGEREF_Toc421363862\h12HYPERLINK\l"_Toc421363863"3.3平台和实体店功能PAGEREF_Toc421363863\h12HYPERLINK\l"_Toc421363864"平台功能（PC端、移动端）PAGEREF_Toc421363864\h12HY