第页绿园绿色蔬菜有限责任公司公司概述我国是世界上最大的蔬菜生产国和消费国。多年来，我国蔬菜生产持续稳定发展，种植面积由1990年的0.95亿亩增加到2011年的2.95亿亩，产量由1990年的1.95亿吨增加到2011年的6.79亿吨。未来十年我国人口数量仍处在上升期，随着城乡居民生活水平的不断提高和农村人口向城镇转移加快，商品菜需求量将呈现刚性增长趋势。2010年，我国人均蔬菜占有量为370公斤。据测算，到2020年，我国新增人口近1亿人，人均蔬菜占有量在现有基础上增加30公斤，蔬菜加工品增加1000万吨，届时我国蔬菜总需求量为58950万吨，比2010年增加8950万吨。满足消费总需求和新增需求主要通过提高单产和减少损耗解决。供给方面，通过稳面积、增单产、调结构、降损耗，实现数量充足、品种多样、供应均衡，防止价格大起大落。全国蔬菜播种面积保持基本稳定，单产水平年均提高1个百分点以上，2015年达到2300公斤/亩，2020年达到2500公斤/亩以上；蔬菜损耗率年均降低1个百分点以上。其中全国绿色食品产品总量接近9000万吨，种植面积达到1000万公顷，约占全国耕地面积的8％。有机食品认证面积已达350多万公顷，产品总量198万吨。我国虽然有较高产量的绿色蔬菜但是我国的食品安全问题依然很热门，现在的城市居民都很注重食品安全，也很注重环保，许多市民都已出现了国外购买食品，但是这毕竟不是长久之计，我们中国是一个农业大国，我们有丰富以及优质的土地资源，如果我们对蔬菜的种植做到公开化，而且做到客户亲自种植，采摘，然后购买。我们利用好郊区的土地，加上科学的种植我们的食品安全也会淡化甚至消失。目录项目背景·············································2第一章、公司简介·····································61.1、公司概述···································61.2、公司文化···································61.3、公司主要盈利途径与产品·····················71.4、人员培训···································71.5、公司战略···································7第二章、市场营销·····································82.1、市场分析···································82.2、市场目标···································92.3、市场容量···································9第三章、生产管理·····································103.1、厂址选择···································103.2、生产流程···································103.3、配送要求···································11第四章、投资分析·····································124.1、股本结构与规模·····························124.2、资金来源于运用·····························134.3、第二到第五年资金运用·······················14第五章、财务分析·····································145.1、收入来源···································145.2、成本来源···································145.3、营业税金及附加来源·························155.4、销售费用来源·······························155.5、管理费用来源·······························155.6、财务费用来源·······························155.7、所得税费用来源·····························155.8、货币资金的期末余额详见下表·················15第六章、管理体系·················