工程技术学院潮流前线在荆州的营销策划方案课程名称:现代推销学班级:市场营销（本）60801指导老师:王洋平姓名:吴文俊班内序号:24目录一、推销环境............................................1（一）市场环境.......................................................................................................................1（二）竞争环境.......................................................................................................................1二、推销品..............................................1（一）产品介绍.......................................................................................................................1（二）产品优势.......................................................................................................................2（三）销售定位.......................................................................................................................2（四）消费趋势分析...............................................................................................................2三、推销人员............................................2（一）推销人员的基本素质.................................................................................................2（二）推销人员应该具备的能力...........................................................................................3（三）推销人员的基本礼仪...................................................................................................4四、推销过程............................................4（一）寻找客户.......................................................................................................................4（二）接近顾客.......................................................................................................................6（三）沟通洽谈.......................................................................................................................6（四）达成交易.......................................................................................................................6（五）售后服务..................................................