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OperationsManagement运营管理PleaseContactCellPhone：0871-6770167Email：victorwqz@ynu.edu.cnvictorwqz@sina.comAnnouncementPleasenotifymeinadvanceifyouareabsentorlate,takingaFrenchleaveisnotallowed.AccordingtotherulesmadebyMBAoffice,thosewhoareabsentonethirdorabovefromthetotalclasseswillbebarredfromthefinalexam,nomatterwhatgradeyougetintheother2!Ifyouhaveanycomments,pleasefeelfreetoletmeknow,eitherbyemail,phonecallorface-to-facetalk,I’dpreferthelatterforitshighefficiency.YoursuggestionsarewelcomedsoIamopentothemallthetime.Besides,I’dlikeyoutotreatmenotonlylikeateacher,butafriendaswell.ThanksforthePOMcourse,foritservesasabridgebetweenus.PerformanceAppraisalParticipation&Attendance：25%Assignment&CaseStudyinWrittenForm：25%FinalExam：50%OperationsManagementforCompetitiveAdvantageRichardB.Chase,NicholasJ.Aquilano,F.RobertJacobsNinthEditionMcGraw-HillMainReferenceBooks1OperationsManagementJayHeizer,BarryRender/SeventhEdition/PearsonEducation2OperationsManagementWilliamJ.Stevenson/SeventhEdition/McGraw-HillGuidelineinTeachingThisCourseHowtoBecomeAPOMExpert?OperationsManagementIntroductiontoOperationsManagementChapter1OutlineOutline-ContinuedLearningObjectivesLearningObjectives-ContinuedWhatIsOperationsManagement?TypesofOperationsOperationsasaSystemFoodProcessHospitalProcessOrganizationalFunctionsFunctions-BankOrganizationalChartsFunctions-AirlineOrganizationalChartsFunctions-ManufacturerOrganizationalChartsIdentifyingCriticalSuccessFactors“Themanufacturingbusinessoftomorrowwillnotberunbyfinancialexecutives,marketers,orlawyersinexperiencedinmanufacturing,assomanyU.S.companiesaretoday.”关注生产环节的管理WhyStudyOM?FisherTechnologiesisasmallfirmthatmerelysurvivesinstiflingcompetitioninacertainfield.Inordertobemorecompetitive,FisherTechnologiesneedstoupdateitsobsoleteproductionequipmentbyapplyingabankloan,sothecompanyismakingthreeoptionalplansintermofmarketing,financingandproductionrespectivelyaimingtoimproveprofit,butwhichoneisthemostfeasible?OptionsforIncreasingContribution
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