PAGE\*MERGEFORMAT24题目：探究动画电影的衍生品问题与对策——以《哪吒》为例摘要党的十九大以来，文化产业进入发展元年，作为文化产业中重要的一支——动画产业也发展的如火如荼。但我国动画电影衍生品作为动画产业中重要的组成部分，因还未形成完整的动画产业链，导致其盈利能力较差，开发成功的衍生产品凤毛麟角。中国动画电影衍生品开发迫在眉睫。本文运用叙事分析法和比较分析法，在剖析发展优势与存在问题的基础之上，尝试探讨我国动画电影衍生品发展中的痛点，从政府、市场、企业三个方面来找出衍生品未来的发展路径。目前我国衍生品发展条件优渥，同时也存在着一些短期内无法解决的问题，但总体形势向好，发展潜力大。关键词：动画电影衍生品开发产业链AbstractSincethe19thNationalCongressoftheCommunistPartyofChina,theculturalindustryhasenteredthefirstyearofdevelopment.Asanimportantbranchoftheculturalindustry,animationindustryhasalsodevelopedinfullswing.However,asanimportantpartofanimationindustry,China'sanimationfilmderivativeshavenotformedacompleteanimationindustrychain,resultinginpoorprofitability,andfewderivativeshavebeendevelopedsuccessfully.China'sanimationfilmderivativesdevelopmentisimminent.Thispaperusesnarrativeanalysisandcomparativeanalysis,onthebasisofanalyzingthedevelopmentadvantagesandexistingproblems,triestoexplorethepainpointsinthedevelopmentofanimationfilmderivativesinChina,andfindsoutthefuturedevelopmentpathofderivativesfromthethreeaspectsofgovernment,marketandenterprise.Atpresent,China'sderivativesdevelopmentconditionsaregood,buttherearealsosomeproblemsthatcannotbesolvedintheshortterm,buttheoverallsituationisgoodandthedevelopmentpotentialisgreat.Keywords:AnimatedMoviesDerivativesIndustryChain目录TOC\o\h\z\uHYPERLINK\l"_Toc38837731"摘要PAGEREF_Toc38837731\h2HYPERLINK\l"_Toc38837732"1.相关概念阐释与界定PAGEREF_Toc38837732\h6HYPERLINK\l"_Toc38837733"1.1衍生品的概念与界定PAGEREF_Toc38837733\h6HYPERLINK\l"_Toc38837734"1.2动画电影的概念与界定PAGEREF_Toc38837734\h6HYPERLINK\l"_Toc38837735"1.3动画电影衍生品的概念与界定PAGEREF_Toc38837735\h6HYPERLINK\l"_Toc38837736"2.我国动画电影衍生品的发展现状PAGEREF_Toc38837736\h7HYPERLINK\l"_Toc38837737"2.1我国动画衍生品现存优势PAGEREF_Toc38837737\h8HYPERLINK\l"_Toc38837738"2.1.1政策支持PAGEREF_Toc38837738\h8HYPERLINK\l"_Toc38837739"2.1.2文化资源深厚PAGEREF_Toc38837739\h8HYPERL