某某学院毕业论文（设计）毕业论文题目指导教师学生姓名年月PAGE\*MERGEFORMATII摘要整合营销传播是协调企业内外部资源和多元化传播渠道向消费者传递一致信息的营销策略。营销策略的立足点是将整合营销传播策略应用于互联网企业的营销活动中，并根据互联网的特性制定出适宜的营销传播战略。20世纪的市场营销观念强调的核心是把顾客当“上帝”。经济全球化是当今世界经济发展的最重要趋势，现代化大生产本身的客观规律必然要求实现全球化分工。在知识经济时代，企业的营销观念也要相应转变，即树立知识营销观念。它高度重视知识、信息和智力，凭知识和智力而不是凭经验在日益激烈的市场营销战中取胜。关键词：网络整合营销；实施战略AbstractTheconformitymarketingdisseminationiscoordinatestheenterpriseinternalandexternalresourcesandthemultiplexdisseminationchanneltransmitsthecommonmessagetotheconsumerthemarketingstrategy.ThemarketingstrategystandpointisappliestheconformitymarketingdisseminationstrategyintheInternetenterprise'smarketingactivity,andformulatesthesuitablemarketingdisseminationstrategyaccordingtotheInternetcharacteristic.The20thcenturymarketmarketingideasemphasizedthecoreisthecustomerworksas“God”.Theeconomicalglobalizationistheworldeconomicsdevelopmentmostimportanttendency,themodernizationgreatlyproducesitselfobjectivelawtorequesttherealizationglobalizationdivisionoflaborinevitablynow.Intheknowledgeeconomytime,enterprise'smarketingideaalsomusttransformcorrespondingly,namelysettingupknowledgemarketingidea.Ittakestheknowledge,theinformationandtheintelligencehighly,butisnotfightsdaybydaydependingontheknowledgeandtheintelligencedependingontheexperienceintheintensemarketmarketingwins.Keyword:Networkconformitymarketing;ImplementationstrategyPAGE\*MERGEFORMATI目录TOC\o"1-3"摘要PAGEREF_Toc231476011\hIAbstractPAGEREF_Toc231476012\hII目录PAGEREF_Toc231476013\hI1网络整合营销来源PAGEREF_Toc231476014\h11.1网络整合营销概念PAGEREF_Toc231476015\h11.2网络整合营销的核心思想PAGEREF_Toc231476016\h11.3整合营销战略：21世纪的营销革命PAGEREF_Toc231476017\h22网络整合营销的新趋势PAGEREF_Toc231476018\h52.1网络整合营销对企业的趋势PAGEREF_Toc231476019\h52.2、在互联网上实施整合营销传播所存在的劣势和优势PAGEREF_Toc231476020\h62.2.1存在的主要劣势PAGEREF_Toc231476021\h62.2.2网上市场调查PAGEREF_Toc231476022\h62.2.3网上消费者行为分析PAGEREF_Toc231476023\h62.2.4网上产品和服务策略PAGEREF_Toc231476024\h62.3观念创新PAGEREF_Toc231