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DetailedReading1.TV:PastandPresent2.TVProgram3.PoemUnderstandingBeforeReadingGlobalReadingAfterReading4.GenerationGap5.DivorceRate6.Topic-relatedPredictionAdemonstrationoftelevisionwasheldattheNewYorkWorld'sFairin1939,andduringthe1940snetworkswereestablishedandtelevisionsetsbegantobesold.But,forawhile,radiostillhadcompletecontroloftheentertainmentindustry.DetailedReadingBeforeReadingGlobalReadingAfterReadingTV:PastandPresentIntheearly1950s,thetelevisionstartedtotaketheplaceofradiointheUnitedStates.Buttelevisionwasonlyonintheeveningswithfewchoicesofstationsandinlessthanone-thirdofAmericanhomes.■BeforeReadingGlobalReadingAfterReadingIntheearly1960s,over750TVstationsweretelecastedtoabout52millionsetswiththeresultthattheAmericanTVaudienceincludedalmosteveryfamily.Buttoday,virtuallyeveryAmericanhomehasTVandtwo-thirdsofAmericanfamilieshavetwoormoresets,two-thirdshavecable.Thereareathousandstationswithachoiceoffiveorsixchannelsalloverthecountry,notcountinginthecableprogramsonecanbuy.TheBigThreeofthenetworksare:theNationalBroadcastingCompany(NBC),theColumbiaBroadcastingSystem(CBS),andtheAmericanBroadcastingCompany(ABC).DetailedReading■BeforeReadingGlobalReadingAfterReadingBesidesnetworks,therearealsoanothertwoTVbroadcasting,oneiscableTV,communityantennatelevision(CATV);theotherispayTV,alsoknownastollTVorsubscriptionTV.Thelatterisdifferentfromtheformerinthatitoriginatesitsownprogramsandchargesafeeforviewingeachprogram.ButsincethefirstmodernhomeTVsetwasmarketedin1939,TV'sinfluenceonAmerica,forbothgoodandbadhasbecomeamajorforceindetermininghowpeoplerelaxandbehave.Theconsequencesarestaggering.StudiesshowthatthelivesofAmericans,fromtheirselectionoffoodtotheirchoicesofpoliticalleaders,aredeeplyaffectedbyTV,andthatinfluenceisgrowing.DetailedReading■BeforeReadingGlobalReadingAfterReadingItisclearthattelevisionhasbecomeoneoftheworld'smostimportantsourcesofinformation,opi