直資學校與家長PRResources開源P.R.ImageImageInternalmarketing’scommunication優才(楊殷有娣)學校品質政策G.T.(EllenYeung)SchoolQualityPolicyInternalMarketingInternalMarketingInviewofthiscomplexity,Gronrooshasarguedthatservicemarketingrequiresnotonly4Ptraditionalexternalmarketingbuttwoothermarketingthrusts,namely,internalmarketingandinteractivemarketing.InternalMarketingItdescribestheworkdonebythecompanytotrainandmotivateitsinternalcustomers,namelyitscustomer-contactemployeesandsupportingservicepersonal,toworkasateamtoprovidecustomersatisfaction.Everyonemustpracticeacustomerorientation.InteractiveMarketingItdescribestheemployees’skillinhandlingcustomercontact.質量七個要點TheoryofAdequacyThisisanongoingprocess.TheFoundationistobenurturedasanadequateperson.