目录一、市场分析...................................................1（-）宏观环境及行业分析....................................................................................................................1（二）消费者分析.......................................................................................................................................1（三）竞争对手分析..................................................................................................................................1二、新产品分析.................................................1（—）■品特点...........................................................................................................................................1（二）产品的核心利益.............................................................................................................................2三、新品SWOT分析..............................................2（―）优势....................................................................................................................................................2（二）劣势....................................................................................................................................................2（三）机会....................................................................................................................................................2（四）威胁....................................................................................................................................................2四、产品定位...................................................2五、推广目标...................................................3六、推广策略...................................................3（-）广告主题、广告语、广告片段.................................................................................................3（二）公关活动宣传安排.........................................................................................................................3（三）促销活动.......................................................