目录简介............................................................................................................................2一、**网店简介..................................................................................................3（一）经营模式..................................................................................................3（二）商品管理..................................................................................................3二、**网店SWOT调研.......................................................................................4（一）优势............................................................................................................4（二）劣势............................................................................................................4（三）机会............................................................................................................4（四）威胁............................................................................................................4三、**网店运营现状............................................................................................5（一）客户定位....................................................................................................5（二）价格定位....................................................................................................5（三）产品定位....................................................................................................5四、**网店运营方案设计....................................................................................6（一）网店自身推广............................................................................................6（二）网店内部的促销策略................................................................................7（三）网店外部促销策略..................................................................................8总结..............................................................................................................................9参考文献......................