NEGOTIATION TACTICS.ppt
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NEGOTIATION TACTICS.ppt

NEGOTIATIONTACTICS.ppt

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NegotiationTacticsParas.1-6NegotiationTacticsNegotiationTacticsHowever,salespeopleconvincethemselvesthatpriceisthenumberonemotivatortopurchase.bringup:提出;教育;养育;呕出;(船等)停下bringalong:把...一起带来bringback:归还bring...out:发表,拿出bringon:引起bringin:引来,引进,介绍,收入,领……进来bring...forward:提出;提前(=putforward)bringdown:使…下降,倒下;击落bring…toanend:结束bring…tolife:使…苏醒bring…tomind:想起I’mnotsurebutIsupposesalespeoplefeelobligatedtobringitup,orperhapstheyhavebeentrainedtodoso.Manysalespeopleviolatethesalesprocessbyintroducingpricetoosoon.Ideally,priceshouldnotbediscusseduntilafteryourinitialconfirmation.Irealizethisconceptmayseemsomewhatmanipulativeandirresponsible,butitisn’t.Ithinkit’spartoftherapportandtrustissue.Acknowledgethecustomer'scuriosityaboutprice,butdon'tgetsuckedintoapricedebatepriortoinitialconfirmation.Forexample,whenyouaskfortheirbusinessusingthefivemagicwords(“MayIhaveyourbusiness?”),yourcustomermayinquireaboutyourprice.simplysay,”Yes,I’msurewebothrecognizethatpriceisimportant,butatthispointcanweagreetodobusinesstogetherbasedonthediscussed,aslongasIcangiveyouacompetitiveprice?”Ifthecustomersaysyestoyourinitialcomfirmation,younowhaveawillingpartywithwhomtonegotiate.Considertheinitialconfirmationasaconditionalsale;conditionaluponworkingouttermsandconditionssupportedbyacompetitiveprice.Whatsalespersonneedtorealizeisthatifafairpricecannotbeworkedoutthenthereisnodeal.Finalconfirmationisconditionaluponsuccessfulnegotiation.However,don’tnegotiateallaspectsofthedealandthenfocusseparatelyonprice.Makesurepriceordiscountispartofthewholepackage,notaseparatenegotiation.Acknowledgethecustomer’scuriosityaboutprice,butdon’tgetsuckedintoapricedebatepriortoinitialconfirmation.---Youshouldrealizethecustomeriscuriousaboutprice,butyoushouldnotgetinvolvedinapricediscussionbeforeinitialconfirmation.应该意识到顾客对于价格是非常好奇的,但是在确认初始购买意向之前尽量不要涉及价格问题。get/besuckedinto:tobecomeinvolvedinsituation,especiallyabadsituation,whenyoudonotwantto被卷入;被吸进e.g.Theyhavenointentionofgettingsuckedintoanot