PAGE-78-内容摘要本项目(****)位于新乡市****路与南干道交叉口西北角，物业开发类别为高档住宅，开发商是****房地产开发公司。本报告通过对项目地块的开发经营环境的市场调查分析，以及周边主要同类竞争物业的比较后，依据新乡市目前市场状况和对未来的预测，对本项目——****的可行性与开发经营策划提出初步意见，结合项目的特点和优点，对项目的规划设计方案进行一定的描述。本项目的定位为中档住宅小区，主要通过广告进行宣传，采取多种促销手段进行营销。接着本报告对项目进行了投资分析、财务评价和风险分析，以期探讨该地块进行住宅开发经营的可能性。依据本文的方案，项目用地面积为22127平方米，总建筑面积49268.1平方米。项目总投资8733.12万元,其中自有资金为3500万元。经测算项目财务净现值1518.71万元，项目财务内部收益率28%。在进行风险分析时，分别进行了盈亏平衡分析和敏感性分析，在敏感性分析中分别对销售收入和总投资进行了分析。经过研究分析可以看出本项目在经济上具有较强的可行性。关键词****；市场调查；开发经营；财务分析；风险分析Thefeasibilityresearchreportoftheresidenceofthe“ShengShuiLvDu”Candidate:XuHuaSupervisor:ZhouWeiAbstractTheproject(****)atthenorthwestcorenofLaboraRoadandNanganRoadinXinxiangCity.ItwillbedevelopedintoClassicresidence(includemultilayer,businessstorefront),andthedeveloperis****RealEstateDevelopmentCompany.Putforwardthepreliminarysuggestionofthefeasibility\developingandmanagementoftheShengShuiLvDuacorrdingtothelocalmarketsituationandthepredictionofthefutureofXinxiang.Meanwhileinvestigatandanalysisthemartofdevelopmentandmanagementenvironmentoftheproject,andcomparetheperimetermainsimilarcompetitionproperty.Andthroughcombiningthecharacteristicandadvantageoftheproject,thenhaveadepictionofdesign.Thisprojectorientateintofirst-classsectionforresidence.Itwillbepublizedbyexhibitionsellsandadvertisementsandwillsellbymanywaywhichwillpromotethesales.Thefollowcontextofthetextisinvestmentanalysis,financialanalysisandriskanalysistotheprojectwhichisinhopesofprobingintowhethertheprojectisfeasible.Thebasisforthisprogramme,theprojectsiteareaof22,127squaremeters,atotalconstructionareaof49,268.1squaremeters.Thetotalinvestment87.3312millionyuan,ofwhich35millionyuanforitsownfunds.Measuredbythenetpresentvalueof15.1817millionyuanprojectfinance,projectfinanceinternalrateofreturn28percent.Atthetimeoftheriskanalysis,analyzebreak-evenanalysisandsensitivityanalysis,andfurtheranalyzethesensitivityanalysisofthesalesrevenuerespectivelyandtotalinvestment.Afterresearchandanalysiswecanseethatthisprojecthasstrongeconomi