湘潭车主对汽车保养的需求调研方案设计目录1.前言....................................................................................................................12.调查目的与意义................................................................................................12.1调查目的.................................................................................................12.2调查意义.................................................................................................13.调查内容............................................................................................................24.调研对象与范围................................................................................................34.1调查区域................................................................................................34.2调查对象.................................................................................................35.调查方法............................................................................................................35.1问卷调查法.............................................................................................35.2访谈调查法.............................................................................................36.调查表的设计....................................................................................................47.调查问卷分析方法............................................................................................48.调查进度安排....................................................................................................48.1第一阶段（准备阶段）.........................................................................48.2第二阶段（调查阶段）.........................................................................68.3第三阶段（分析阶段）.........................................................................68.4第四阶段（总结阶段）.........................................................................79.调研预算...................................................