Unit6ManagementLearningAimsBytheendofthisunit,studentsshouldbeableto:1)knowsomethingaboutthemanagementfield;2)learnhowtomakeappointmentsinbusinesssituations;3)masterthekeywordsorphrasesrelatedtomanagement;4)usesuitablewordsandexpressionstomakeanappointment;5)consolidatetheknowledgeconcerningverbs.CulturalBackgroundDefinitionofmanagementCulturalBackgroundManagementProcessCulturalBackgroundStaffinvolvedinmanagement*ChiefExecutiveOfficer(CEO)*PublicRelationsManagers*VicePresident,Marketing*SalesManagers*MarketingManagers*Accountexecutives*PromotionsManagers*CreativeDirector*MediaDirectorReading1:pre-readingactivities1.Brainstorming:Workwithyourpartnerandwriteoutwordsorexpressionsaboutthetitlesofmanagingstaff.Reading1:pre-readingactivities2.Pairwork:Discussthefollowingquestionswithyourpartner:1)Wheredowesupposetofindmanagement?2)Whatisthepurposeofmanagement?3)Whatarethemajorfunctionsofbusinessmanagement?4)Whatdoyouthinkisamanager’sroutinework?5)Whatskillsandabilitiesaredesiredformanagementwork?6)Whoisthemostsuitablecandidateformanagementworkinyourclass?Andwhy?Reading1:text-basedquestions1.Howmanytypesofmanagersarementionedinthetext?Andwhatarethey?2.Whatisespeciallyimportantforfirmsdealinginconsumerproducts?3.Whatareaninformationmanagercommonlyresponsiblefor?Reading1:StructurePart1(para.1)Abriefintroductionoftheareasofmanagement.Part2(para.2-7)Theresponsibilityofmarketingmanagers,financialmanagers,operationmanagers,humanresourcemanagersandinformationmanagers.Reading1:LanguagePoints1)Keywords2)Keyphrases3)Usefulstructures4)DifficultSentencesReading1:keywordssurvivaln.[[]U]生存，活下来e.g.thesurvivalofthefittest适者生存Hissurvivalisstilluncertain,forhehasbeenverybadlyhurtandmaydie.survivaln.[[]C]生存者；残存物e.g.Theoldmanissurvivalofapastage.Thiscustomisasurvivalfrommygreat-grandmother’sdays.Reading1:keywordsoverseev.监督；监视；检查；视察e.g.Thegovernmentagencyoverseestheairlineindustries.Thesupervisoroverseesthequalityofthenewlymanufacturedproducts.Reading1:keywordsrecruitv.招聘；征募；补充（特指为军队服务而征收新兵）e