目录前言................................................................................................................................1一、环境分析................................................................................................................1（一）长沙市场状况............................................................................................1（二）市场分析....................................................................................................1（三）产品状况....................................................................................................2（四）竞品车分析................................................................................................2二、SWOT分析...........................................................................................................3（一）优势分析....................................................................................................3（二）劣势分析....................................................................................................3（三）威胁分析....................................................................................................3三、营销活动实施........................................................................................................4（一）活动主题....................................................................................................4（二）活动目的....................................................................................................4（三）活动时间及地点........................................................................................4（六）活动内容....................................................................................................6（七）活动预算....................................................................................................6(八)活动注意事项..............................................................................................7四、活动评估...............................................................................................................