目录TOC\o"1-3"\h\uHYPERLINK\l"_Toc361329178"1、背景及项目介绍PAGEREF_Toc361329178\h1HYPERLINK\l"_Toc361329179"2、项目可行性分析PAGEREF_Toc361329179\h1HYPERLINK\l"_Toc361329180"2.1投资可行性PAGEREF_Toc361329180\h1HYPERLINK\l"_Toc361329181"2.1.1餐饮业蓬勃发展PAGEREF_Toc361329181\h1HYPERLINK\l"_Toc361329182"2.1.2特色经营，抢占市场PAGEREF_Toc361329182\h1HYPERLINK\l"_Toc361329183"2.1.3价格实惠，消费人群广PAGEREF_Toc361329183\h1HYPERLINK\l"_Toc361329184"2.2技术可行性PAGEREF_Toc361329184\h2HYPERLINK\l"_Toc361329185"2.3财务、风险可行性PAGEREF_Toc361329185\h2HYPERLINK\l"_Toc361329186"2.4组织可行性PAGEREF_Toc361329186\h2HYPERLINK\l"_Toc361329187"2.5经济可行性PAGEREF_Toc361329187\h3HYPERLINK\l"_Toc361329188"2.5.1波特五力模型分析PAGEREF_Toc361329188\h3HYPERLINK\l"_Toc361329189"2.5.2Swot分析PAGEREF_Toc361329189\h3HYPERLINK\l"_Toc361329190"3、战略分析PAGEREF_Toc361329190\h4HYPERLINK\l"_Toc361329191"3.1项目简介PAGEREF_Toc361329191\h4HYPERLINK\l"_Toc361329192"3.2外部环境分析PAGEREF_Toc361329192\h4HYPERLINK\l"_Toc361329193"3.2.1宏观环境（Pest分析）PAGEREF_Toc361329193\h4HYPERLINK\l"_Toc361329194"3.2.2微观环境（波特五力模型分析）PAGEREF_Toc361329194\h5HYPERLINK\l"_Toc361329195"3.2.3内部环境分析（SWOT分析）PAGEREF_Toc361329195\h5HYPERLINK\l"_Toc361329196"4、营销管理PAGEREF_Toc361329196\h6HYPERLINK\l"_Toc361329197"4.1营销现状分析PAGEREF_Toc361329197\h6HYPERLINK\l"_Toc361329198"4.1.1市场状况PAGEREF_Toc361329198\h6HYPERLINK\l"_Toc361329199"4.1.2产品状况PAGEREF_Toc361329199\h6HYPERLINK\l"_Toc361329200"4.1.3竞争状况PAGEREF_Toc361329200\h6HYPERLINK\l"_Toc361329201"4.1.4消费者环境状况PAGEREF_Toc361329201\h6HYPERLINK\l"_Toc361329202"4.1.5“SWOT”分析PAGEREF_Toc361329202\h7HYPERLINK\l"_Toc361329203"4.2营销目标PAGEREF_Toc361329203\h7HYPERLINK\l"_Toc361329204"4.3营销战略PAGEREF_Toc361329204\h7HYPERLINK\l"_Toc361329205"4.3.1产品的目标市场PAGEREF_Toc361329205\h7HYPERLINK\l"_Toc361329206"4.3.2产品市场定位PAGEREF_Toc361329206\h7HYPERLINK\l"_Toc3