在电子商务环境下的动态客户关系管理策略外文翻译.doc
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在电子商务环境下的动态客户关系管理策略外文翻译.doc

在电子商务环境下的动态客户关系管理策略外文翻译.doc

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毕业论文(设计)外文翻译标题:DynamicCustomer-RelationshipManagementModelinElectronicCommerceEnvironment原文:Abstract:Withthedevelopmentofinformationtechnology,ElectronicCommerceischangingthewayofmanagementinenterprise,lifestyleoffamilyandpeople.UnderElectronicCommerce,market-management,sale-managementandcustomer-relationshipofenterprisearesubstantiallydifferentfromthoseoftraditionalcommerce.Thishascreatedasignificantchallengetoenterprisemanagement.ThemarketingstrategiesofElectronicCommerce(e-commerce)havereallychanged.TheCustomer-RelationshipManagementModelestablishedundere-commercecanhelpenterprisestoreducecosts,enhancepartners’cooperation,attainthedesiredcustomervalue,andpromoteenterprisecompetition.Therefore,weregardRelationshipManagementasthegreatestchangethatrequiresafreshapproachthroughanewmodel.Thepaperanalyzestherelationbetweencustomer-relationshipmanagementintraditionalcircumstancesandthatine-commerceenvironment,andexpatiatesoncharacteristicofcustomer-relationshipmanagementundere-commerce.Onthebasisoftheanalyses,thepaperstudiesthemodelofDynamicCustomer-RelationshipManagementbeforesale,duringsaleandaftersaleintheenterprise.Keywords:Dynamiccustomer-relationshipmanagement;enterprisecompetition;E-commerce;model;business-to-customer.1IntroductionCustomerRelationshipManagement(CRM)hasbecomeafocusofmarketingacademiccirclesandcorporationcommunity.Aroundtheworld,researchonCRMoriginatedfrom“ContactManagement”intheearlier1980s.Untiltheearlier1990s,researchershavebecomeawareof“CustomerCare”basedonthetelephoneservicecenterandsupportingmaterialanalysis.Afterwards,researchershavefocusedoncustomer-maintainingwhosepurposeistomanageCustomerRelationshipeffectively.WithstandardizingofapplicationofCRMinthedomesticenterprises,domesticresearchershavecometofocusonCRM,somehigherlevelresearchachievementshaveemergedcontinuously,buttheseresearchachievementsarerelatedtocustomerrelationshipbasedonBusiness-to-Business(B2B)whichcentersonidentifyingofenterprise-customeranditsmaintaining,notfocuseson