PAGE\*MERGEFORMAT26目录第一部分摘要一、项目简单介绍··························································2二、市场目标概述···························································2三、项目优势及特点简介·····················································2四、收入来源简析···························································3第二部分项目背景及可行性分析第一章项目背景····························································3第二章市场分析一、老年人养老状况国内外现状···············································3二、目标市场的设定·························································4三、SWOT分析·······························································4四、市场初步分析···························································5五、市场管理分析···························································5第三章商业实施方案一、商业模式实施方案总体规划介绍··········································5二、营销策划·······························································6第三章竞争分析一、主要竞争对手···························································6第四章管理一、管理团队·······························································7二、管理组织·······························································7三管理制度······························································7第五章财务分析一、筹资分析·······························································8二、财务分析·······························································8第六章总结一、······························································8二、·······························································8三、······························································8四、·······························································8五、······························································8六、·······························································8目标：指明计划的投资价值所在。解释是什么（What），为什么（Why）和怎么样（How）。参赛项目具体来源：参赛小组成员参与的发明创造或专利技术；经授权的发明创造或专利技术（此种情况下，参赛小组须向组委会提交具有法律效力的发明创造或专利技术所有人的书面授权许可，以引用其产品）；可能研发实现的概念产品或服务。一、核心内容产品（或服务）的独特性详尽的市场分析和竞争分析现实的财务预测明确的投资回收方式精干的管理队伍二、写作框架1.概述：老年人服务中心的业务和目标及其他；产品或服务；用途、好处；竞争收拾所在