英文版管理学原理,Principles od management 第二章.pdf
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英文版管理学原理,Principles od management 第二章.pdf

英文版管理学原理,Principlesodmanagement第二章.pdf

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15.9.2009chapter2TheExternalandInternalEnvironmentMcGraw-Hill/IrwinPrinciplesofManagement©2008TheMcGraw-HillCompanies,Inc.,AllRightsReserved.2-32-4LearningObjectivesTheEnvironmentofManagers1.Identifythemajorcomponentsofanorganization’staskenvironment.Internal2.Identifythemajorcomponentsofanorganization’sgeneralEnvironmentenvironment.3.Discussthenatureofchangeintheexternalenvironment.4.Outlinethemaincomponentsoftheinternalenvironmentofanorganizationandarticulatetheirimplicationsformanagerialimplications.TheManagerGeneralTaskEnvironmentEnvironment2-52-6SWOTTaskEnvironmentPorter’sThreatofEntryCompetitiveForcesModelStrengthsWeaknessesIntensityBargainingPowerofBargainingPowerofSuppliersRivalryofBuyersOpportunitiesThreatsThreatofSubstitutes115.9.20092-72-8ThreatofEntryWal-MartinIndia?•Barrierstoentry–factorsthatmightmakeitcostly•GovernmentpolicydoesnotallowforeignforpotentialcompetitorstoenteranindustryandretailerstosetupshopsinIndiayet,however,competewithfirmsalreadyintheindustryWal-MarthasdeclareditsintentionstoenterIndianmarketassoonasthepolicychanges.•Economiesofscale–costreductionassociated•Economiesofscalesandgrowth–Wal-Mart’swithlargeoutputannualsales$285billionwithonly10countrypresence•Brandloyalty–thepreferenceofconsumersfortheproductsofestablishedcompanies•Brandloyalty–Giventhepricepoints,consumersareatleastprice-loyalSource:Adaptedfrom:http://ibef.org/attachment/WhattoIndia.pdf2-92-10BargainingPowerBargainingPowerofofBuyersSuppliers•Buyersaremostpowerfulwhen:•Firmhasgreaterpoweroversupplierswhen:-Theyarefewinnumberandpurchaselargequantities-Theycanchoosebetweenequivalentproductsfrommany-Thefirmpurchasesinlargequantitiesdifferentfirms-Theycanswitcheasilybetweentheofferingsofdifferentfirms-Itcanchoosebetweenmultiplesuppliers•Buyersareleastpowerfulwhen:-Thecostsofswitchingbetweensuppliersislow-Theyareplentifulandpurchaseinsmallquantities-Theyhavelittlechoice-Thefirmisnotdependantonanys