济南大学泉城学院毕业论文-PAGE\*MERGEFORMAT17-毕业论文题目我国服装业的发展研究专业班级学生学号指导教师二〇一二年十月二十一日摘要一、引言服装产业，由于与人们的日常生活极为贴近，市场需求每时每刻都不曾间断，故一直被称为“永不衰落的产业”，拥有极为广阔的发展前景。作为“世界工厂”的中国早在2000多年前就开辟了丝绸之路，拥有极为悠久的服装出口历史。时至今日，中国已经年产服装百亿件，掌握全球服装产业总量超过60%的市场份额，是不折不扣的“服装大国”。随着20世纪末期和21世纪信息技术的突飞猛进，现代社会已从工业化迈入了信息化，进而促使各行各业都走了上信息化管理的康庄大道。服装业也是如此。关键词：服装业；国际竞争力；全球价值链ABSTRACTChinaistheworld'slargestclothingproductionandprocessingbase,anditistheworld'slargestdresstoconsumeacountry.ThedevelopmentofgarmentindustryhasgreatlypromotedthedevelopmentofChina'snationaleconomy,garmentindustryisourcountry'simportantforeigntradeindustry.inordertobetterpromoteChina'sgarmentindustrydevelopment,basedontheactualbindingtheory,comparativeanalysismethodsin-depthanalysisofChina'sgarmentindustrydevelopment.Atthesametimeourclothingindustrydevelopment'spresentsituation,developmenttrendandCountermeasuresoflack,detailedandin-depthanalysis,thatgarmentindustrythereisalackofindependentdesignstyle,increasingpressureonthestock,clothingbrandgoldcontentisnothigh,industrialstructureisunreasonablewaitforalotofproblems,andinaccordancewithChina'sactualsituationfromoverallpointofviewputforwardthefollowingsuggestions:strengthengovernmentguidancetopositioningofChina'sgarmentindustryinternationalcompetitiverank,increasethetechnicalinputstoenhanceourcountryclothingquality,enhancetheprotectionoftrademarkrightsconsciousnessenhancethebrandinfluence,themanagementpersonnelandthetrainingofdesigner,encouragementandexpandexports,openupthemarket,strengtheningthemanagementofenterprisestoimprovemanagementefficiency,adjusttheindustrialstructureandcountermeasures.Torealizetheoptimizationoftheindustrialstructure,promoteeconomicdevelopment,topromotetheemploymentofthelaborforce,realizingsocialstable.Keywords：Clothingindustry;internationalcompetitiveness;industrialstructure目录TOC\o"1-3"\h\z\uHYPERLINK\l"_Toc325241565"摘要PAGEREF_Toc325241565\hIHYPERLINK\l"_Toc325241566"ABSTRACTPAGEREF_Toc325241566