如果您无法下载资料，请参考说明：
1、部分资料下载需要金币，请确保您的账户上有足够的金币
2、已购买过的文档，再次下载不重复扣费
3、资料包下载后请先用软件解压，在使用对应软件打开
LEARNFROMTESLAMOTORSElleOVERVIEW1.IntroductionofTESLA&MODELS2.Marketingstrategy3.LearnfromTESLATESLAMOTORS（Since2003）——NOengine——Powersupply:LITHIUMBATTERYInsteadofleadbattery——Arangegreaterthan200milespercharge——“everythingaboveisyourimaginationspace”——LARGEinsidespace——AcceleratinginSILENCEKEY——carmodelNOBUTTONSHasitsownapptocontrolthecar1%creationCarmodelsⅠTeslaRoadster——sportcarUS$109,000ⅡModelS,ModelX——luxurysedan$57,400ⅢSUV(2014)ⅣElectroniccartotheaveragecustomerRichpeoplefirst——earlyadoptersPartnershipDAIMLER(GERMANY)TOYOTA(JAPAN)PANASONIC——batterycellGROUPLOTUS——chassis(底盘)SellingcarswithoutdealersAppleandStarbucksHiringformerAppleandGapExecutiveGeorgeBlankenshipasVicePresidentofDesignandStoreDevelopmentAninternettechnologycorporationratherthanamotorcorporation.OnJune29,2010TeslaMotorslauncheditsinitialpublicofferingonNASDAQ.ThefirstAmericancarmakertogopublicsincetheFordMotorCompanyhaditsIPOin1956.THANKS05/25/2013
立即下载
