AbstractToday'ssociety,thecartoonhasbecomeahottrend.Interestingcartoonimageofthecloserelationshipbetweenthedesigntothepopularityofcartoondesigns.Synchronizationintheglobalinformationagetechnology,fun,withitsaffinityforthecartoonimageofthespread,thedarlingofthetimes,istheappropriateformofvisualcommunicationandbusinessinformationcarrier.Cartoonfunisanexcellentworkofthe"soul",whichdominatedthepositioningofthecartoons,styletrends.Onlyinthiscartoonworks,theshapeofcartooncharacters,togivetheaudiencethevisualleftadeepimpression,inordertobetterreflecttheperformanceofthecartoonimageofthedesignofthefun."Interesting"tothecartoonimageofthedesigninvolvesmanyaspects,suchascartoonimageoftheshape,style,locationandapplicationsandsoon.Inthispaper,theshapeofcartoonimagesandapplications,throughalargenumberofcasestudiesthatillustrateinterestingcartoonimageofthesignificanceofthedesign,andhowtoselectanddesignfuncartoonimage,cartoonimageofhopefortherelationshipbetweendesignandfunHaveamoreprofoundunderstanding,sothatmoredesignerstobemoreinnovativeinspiration.KeyWords:Cartoon，Funperformance，Artisticdesign目录TOC\o"1-3"\h\z\t"一,1,二,1,3,1"HYPERLINK\l"_Toc229469264"中文摘要2HYPERLINK\l"_Toc229469265"Abstract3HYPERLINK\l"_Toc229469266"1.卡通形象趣味性设计的诠释1HYPERLINK\l"_Toc229469267"1.1卡通形象的概念1HYPERLINK\l"_Toc229469268"1.2趣味性的定义1HYPERLINK\l"_Toc229469269"1.3趣味性设计对卡通形象的作用及意义1HYPERLINK\l"_Toc229469272"2.卡通形象各部分造型中的趣味性表现2HYPERLINK\l"_Toc229469268"2.1面部表情中的趣味性2HYPERLINK\l"_Toc229469269"2.2肢体语言中的趣味性3HYPERLINK\l"_Toc229469270"2.3服饰与道具中的趣味性4HYPERLINK\l"_Toc229469273"3.趣味性卡通形象在各设计领域中的运用5HYPERLINK\l"_Toc229469274"3.1在平面印刷领域中的运用《HelloKitty形象分析》（案例分析）5HYPERLINK\l"_Toc229469275"3.2在影视广告领域中的运用《“喜羊羊与灰太狼”形象分析》（案例分析）8HYPERLINK\l"_Toc229469276"3.3在户外和大型文体活动领域中的运用《全方位解读广州亚运吉祥物》（案例分析）9HYPERLINK\l"_Toc229469277"3.4在VI设计领域中的运用《婚庆公司卡通形象设计》（案例分析）10HYPERLINK\l"_Toc229469283"4.结论13HYPERLINK\l"_Toc229469280"4.1研究趣味性卡通形象设计带来的