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商品说明书的英译——目的论视角的综述报告CommodityDescriptionTranslationfromthePerspectiveofPurpose:AReviewReportAbstractAsanimportanttoolforproductpromotionandmarketing,commoditydescriptionisofgreatsignificanceforenterprisestointroducetheirproductstoconsumers.Meanwhile,thetranslationofcommoditydescriptionsplaysavitalroleinexpandingthemarketandenhancingthebrandimageoftheenterprise.Thisreviewreportaimstoanalyzethetranslationofcommoditydescriptionsfromtheperspectiveofpurpose.Thefirstpartintroducesthebasicconceptandsignificanceofcommoditydescriptionsandtranslation.Thesecondpartoutlinesthepurposeofcommoditydescriptiontranslationfromtheperspectiveoftargetreaders,marketing,andculturaladaptation.Thethirdpartsummarizestheprinciplesandstrategiesforcommoditydescriptiontranslation.Thefinalpartdiscussesthechallengesandprospectsofcommoditydescriptiontranslation.IntroductionCommoditydescriptionisawrittenorrecordedexplanationofaproductthathighlightsitskeyfeatures,benefits,andadvantages.Itservesasanimportantmeansofintroducingtheproducttoconsumersandestablishingabrandimage.Commoditydescriptiontranslation,ontheotherhand,referstotheprocessofrenderingtheoriginalcommoditydescriptionintoanotherlanguage,whichmayinvolvebothlinguisticandculturaladaptation.Theaccuracyandeffectivenessofcommoditydescriptiontranslationcansignificantlyimpactthesalesandreputationoftheenterprise.PurposeofCommodityDescriptionTranslationThepurposeofcommoditydescriptiontranslationismulti-faceted.Firstly,itaimstocatertothetargetreadership.Differenttargetaudienceshavedifferentlanguagepreferences,culturalbackgrounds,andconsumerhabits.Therefore,thetranslationshouldbetailoredtotheirneedsandexpectationsintermsoflanguagestyle,productpresentation,andtone.Forexample,thetranslationofatechnicalproductmanualforengineerswouldrequireamorespecializedvocabularyandconcisestylethanthatofamarketingbrochureforgeneralconsumers.Secondly,commoditydescriptiontranslationseekstoachievemarketinggoals.Theultimatepurposeofcommoditydescriptionistopersuadecons