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TheBrighterFutureoftheDongchengSinceDongcheng’smergingwithChongwenDistrictearlierinlastJune,NewDongchengbecomestobemoreenergeticandattractive.NewDongchengDistrictaimstobuildaCentralCulturalArea;itistakingonthistaskbecauseithasalonghistory,richandprofoundcultureanduniqueadvantagesinculturalresources.TheseprovideasoundfoundationforthenewCentralCulturalArea.Moreover,NewDongchenghasitsownstrategythatistobetheculturecenterofthecapitalandthewindowdistrictoftheworldcity!Let’sworktogethertomakeitcometrue!TheDongchengcitizensfullysupporttheplanoftheNewDongcheng.Wecouldfeelthedifferentchangesinthisancientdistrictfromthepeople’snewbehaviors,suchas,theclassificationofthegarbageinsteadofthrowingitcarelesslyintothedustbin,thehappylivinginthelow-carbonlifestyleinsteadofindifferentofpollutions.Thankstothegovernment’sinvestmenttorestoreQianmenStreetbeforethe2008OlympicGames.Sincetherenovation,whichreopenedlastSeptember,thestreetisnowhometo103businesses.The64thcourtyardonFangjiaHutongisanotherexample.TheformerworkshopoftheChinaNationalMachineToolsCorporationnowhasafashionablenewname:CreativeNeighborhood.Unlikeculturalandcreativeindustryareasinthe798ArtDistrict,CaochangdiArtDistrictandSongzhuangArtistVillage,CreativeNeighborhoodislocatedinahutongwithinSecondRingRoad.Theoldworkshopisfilledwithart,recordingandfilmstudiosandisservicedbythemedrestaurantsandbookstores.CreativeNeighborhoodisoneofthenineHutongCreativeFactoriesoftheYongheScienceParkoftheZhongguancunScienceandTechnologyPark.Theculturalandcreativeindustryhasalsoenhanceddevelopmentofotherindustriesandbusinessesinthearea.Since2009,DongchengDistricthasallocated50millionyuaneachyeartofundandsupportculturalandcreativeenterprisesandkeyprojectsinthearea.ThedistricthasdevelopedsixindustrialcentersinandaroundtheYongheSciencePark.Inthenexttwodecades,NewDongchengDistrictwilldobettertoshowitsculturalheritageandcreatenewinternational,influentialculturalbrands.
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