PAGE\*MERGEFORMAT5PAGE\*MERGEFORMAT14摘要我国国际贸易量逐年增长，将进一步促进港口运输的发展，为国际船舶代理企业的发展奠定了良好的环境基础，建立合理的服务水平评价体系，进而依此采取正确的发展策略，对于提升我国船舶代理企业综合竞争力，进一步促进我国船舶代理业的健康良性发展，具有重要意义。国际船舶代理市场的放开对我国船代企业提出了严峻的挑战，本文在分析船舶代理市场现状的基础上，针对国际船舶代理企业存在的主要问题，提出了国际船代企业如何制定并运用科学的、具有针对性的发展策略，使企业在逆境中求生存，谋求更大的发展。【关键字】：营销策略；船代企业；应用；国际船舶代理；发展策略；研究AbstractVolumeofinternationaltradeisincreasinginChina,willfurtherpromotethedevelopmentofporttransportation,forthedevelopmentofinternationalshippingagencyenterpriseshaslaidagoodfoundationfortheenvironment,establishareasonablelevelofserviceevaluationsystem,andaccordinglyadoptacorrectdevelopmentstrategy,forimprovingthecomprehensivecompetitivenessoftheshippingagencyenterprisesinChinatofurtherpromotethehealthydevelopmentofChina'sshipbuildingindustryisofgreatsignificance.Internationalshippingagencymarketliberalisationofshippingagencybusinessposesaseverechallenge,basedontheanalysisofshippingagencyonthebasisofmarketsituation,mainproblemsforinternationalshippingagencyenterprisespresentedinternationalshippingenterprisehowtodevelopandapplyscienceandtargeteddevelopmentstrategytoenableenterprisestosurviveinadversity,toseekgreaterdevelopment."Keywords":marketingstrategy;shippingenterpriseapplication;internationalshippingagentdevelopmentstrategyresearch目录TOC\o"1-3"\h\z\uHYPERLINK\l"_Toc405637341"摘要PAGEREF_Toc405637341\h1HYPERLINK\l"_Toc405637342"AbstractPAGEREF_Toc405637342\h2HYPERLINK\l"_Toc405637343"第一章引言PAGEREF_Toc405637343\h3HYPERLINK\l"_Toc405637344"1.1国际船舶代理业的历史PAGEREF_Toc405637344\h3HYPERLINK\l"_Toc405637345"1.2国际船舶代理业的现状分析PAGEREF_Toc405637345\h3HYPERLINK\l"_Toc405637346"第二章中国国际船舶代理业的未来发展状况分析PAGEREF_Toc405637346\h3HYPERLINK\l"_Toc405637347"2.1中国国际船舶代理业的发展历程PAGEREF_Toc405637347\h3HYPERLINK\l"_Toc405637348"2.2中国国际船舶代理的发展趋势PAGEREF_Toc405637348\h3HYPERLINK\l"_Toc405637349"第三章中国国际船舶代理业存在的弊端PAGEREF_Toc405637349\h3HYPERLINK\l"_Toc405637350"3.1以价格战为主,恶性竞争PAGEREF_Toc40563735