中文摘要本文主要浅析了在金融危机下，东莞服装贸易受到一系列重大影响的内在原因及应对策略。作为全国，特别是广东省重要的制造以及服装业出口加工集中基地东莞来说，在国际贸易中起着举足轻重的作用，因此这次经济危机所造成的影响和经济损失是不可忽视的。本文通过对东莞一家进出口服装厂的调查，进一步了解服装业在经济危机中的贸易业绩所产生的变化，就我国经济如何防范风险，降低损失、并提出了应对策略。关键词：金融危机;内在原因;服装业;策略TableofContentsAbstracti中文摘要iiTOC\o"1-3"\u1.Introduction12.TheImpactofGlobalFinancialCrisis22.1Significantimpactonimportsandexports22.2EconomiclossesofforeigntradeinDongguangarmentindustry23.TheInternalCausesofDongguanGarmentIndustryinFinancialCrisis33.1Comparisonofforeigntradebeforeandafterthefinancialcrisis33.1.1ExportsinDongguangarmentindustrybeforethecrisis33.1.2Post-crisischangesinDongguangarmentindustry43.2Analysisoftheinternalcausesofthesituationtochange53.2.1Theweakbrandconsciousness53.2.2Thepoorcapacityofindependentinnovation63.2.3Theinefficientmanagement63.2.4Thelagginginformationenvironment74.CaseInvestigationandAnalysis84.1ComparisonofagarmentfactoryinDongguanbeforeandafterthefinancialcrisis84.2Analysisoftheinternalcausesthataffectthedevelopmentintrade94.3Solutions104.3.1Encouragingthetraininganddevelopment104.3.2Cultivatingtalentsoffashiondesign104.3.3Makinggooduseoffairs114.3.4Enhancingbrandequity114.3.5MakingabreakthroughtobuildE-commercialplatform135.Conclusion14Bibliography15Acknowledgements161.IntroductionAstheexpansionofglobalization,thiscrisiswillnotonlycometoAmericanortheEuropean,butalsoChinese.Manypeoplethinkthatthefinancialcrisisisfarawayfromus,butinfact,thefinancialcrisishasvirtuallyinfluencedmuchonourdailylife.Thefinancialcrisis,whichisalsoknownasthefinancialturmoil,referstoallormostofthefinancialindicatorsofacountryorseveralcountriesandregions,asharp,short-termandasuper-cycledeterioration.Thecurrentworldisgoingthroughaonce-in-a-hundred-yearfinancialcrisis.Towithstandthefinancialcrisis,weshouldactivelystabilizetheimportsandexportsofforeigntrade.TheglobalfinancialcrisismetstructuraladjustmentofDongguan,posingsev