目录一、前言......................................................................................................1二、机票销售行业环境分析.....................................................................1（一）市场分析.....................................................................................................1（二）消费者分析.................................................................................................1（三）竞争对手分析.............................................................................................2三、机票销售渠道.....................................................................................2（一)销售处销售渠道...........................................................................................2（二）互联网销售渠道.........................................................................................2（三）移动终端销售模式.....................................................................................2（四）具体的机票销售渠道状况.........................................................................3四、机票销售渠道的建立.........................................................................4（一）调查问卷与调查结果.................................................................................4（二）建立和协调分销的目标.............................................................................5（三）具体的分销任务.........................................................................................5（四）产品推广实施计划.....................................................................................51.方案实施步骤..............................................................................................51.方案实施评估..............................................................................................6五、资金预算.............................................................................................6六、总结......................................................................................................6参考文献................................................................................................