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企业战略管理——娃哈哈集团多元化战略目录1.公司的发展历程.....................................................................................................................................12.企业愿景，使命和战略目标..................................................................................................................22.1我们是谁？..........................................................................................................................................22.2我们去向何方？..................................................................................................................................32.3我们怎样到达那儿？..........................................................................................................................32.4目标.....................................................................................................................................................33.外部环境分析.........................................................................................................................................43.1PEST分析............................................................................................................................................43.1.1政治因素--------------------------------------------------------------------------------------------------------------43.1.2经济因素--------------------------------------------------------------------------------------------------------------43.1.3社会因素--------------------------------------------------------------------------------------------------------------53.1.4技术因素--------------------------------------------------------------------------------------------------------------53.2行业竞争结构分析——五力竞争力量分析........................................................................................53.2.1现有企业间的竞争--------------------------------------------------------------------------------------------------63.2.2潜在加入者的威胁--------------------------------------------------------------------------------------------------63.2.3替代品的威胁-----
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