青岛大学学士学位论文PAGEXXXIVPAGEIV摘要随着电子商务的迅猛发展，物流环节越来越成为制约电子商务发展的次要瓶颈，物流配送能力也逐渐成为B2C企业的核心竞争力，物流领域同样成为了B2C企业混战中的次要战场。物流服务的水平关系着消费者的购物体验，关系着用户对B2C企业品牌的认可，关系着B2C企业的全体运营效率和成本。在这类前提下，如何提升物流水平就成了B2C电子商务企业关注的焦点。本论文就B2C电子商务企业物流业务流程的优化问题展开研讨，首先介绍了电子商务的概念、产生背景及条件，然后分析了中国B2C电子商务企业物流的发展现状和面临的次要问题，在此基础上通过基本的流程分析方法，重点阐述了我国B2C企业物流的业务模式和流程，最初针对B2C企业物流的三个关键业务流程提出了相应的优化策略及留意要点。本论文提出B2C企业该当通过对物流业务流程的持续优化，缩短物流环节的距离并实现环节间的无缝衔接，进一步提高B2C企业的工作效率和客户服务水平，减少不必要的运营成本，进而加强B2C企业的核心竞争力，为企业的战略实施奠定基础。关键词：B2C电子商务；物流流程；优化AbstractWiththerapiddevelopmentofe-commerce,logisticshasincreasinglybecomearestrictedpartofamajorbottleneckindevelopmentofelectroniccommerce.ThecapacityofdistributionhasgraduallybecomethecorecompetitivenessofB2Centerprises.Thelogisticsalsohasbecomethemainbattlegroundinthewar.ThelevelofLogisticsserviceiscloselyrelatedtotheconsumershoppingexperience,therecognitionofusertotheB2Centerprisebrand.Itisrelatedtotheoveralloperationefficiencyofenterpriseandcost.Inthiscontext,howtoimprovetheleveloflogisticshasbecomethefocusofB2Cbusinesses.ThispaperstudiestheoptimizationproblemofB2Ce-commercelogisticsprocess.Firstly，thepaperintroducestheconceptsofe-commerceandthebackground,andthendescribedthestatus,B2Clogisticsindustry,theproblemsanddevelopmenttrends.Throughthebasicprocessanalysismethod，wefocusesontheB2Cbusinessmodelandlogisticsprocesses.Finally,accordingtothethreekeybusinessprocessofB2Centerpriselogistics,weputsforwardcorrespondingoptimizationstrategyandattentionpoints.Bycontinuousoptimization,weshortenthelogisticslinkdistanceandimprovetheworkefficiencyandcustomerservicelevels,andreduceunnecessaryoperationcost.Bydoingthis,weenhancedthemarketcompetitionabilityandlaidafoundationforenterprise'sstrategyimplementation.Keywords:B2CE-commerce；logisticsoperations；optimization目录TOC\o"1-3"\h\z\uHYPERLINK\l"_Toc313617159"摘要PAGEREF_Toc313617159\hIHYPERLINK\l"_Toc313617160"AbstractPAGEREF_Toc313617160\hIIHYPERLINK\l"_Toc313617161"目录PAGEREF_Toc313617161\hIII