PAGE-7-成立童婴游泳馆商业计划书目录一、项目介绍······································3项目名称··········································3项目概述··········································3项目背景··········································3项目发展··········································4二、产品服务······································4第一阶段··········································4第二阶段··········································5三、市场分析······································5市场现状及竞争状况································5童婴游泳俱乐部的目标市场和人群····················6竞争分析··········································7四、营销战略······································9原始资本积累阶段··································9品牌战略阶段······································12多元化发展阶段····································14五、财务项目······································15固定成本··········································17变动成本··········································17职工薪酬··········································18服务项目收费表····································18财务分析··········································20资产负债表········································21六、项目发展战略··································22总体战略··········································22初期战略··········································22中期战略··········································23长期战略··········································24七、公司管理······································24团队管理··········································25组织管理··········································26创新机制的营造····································31人力资源管理······································31八、项目实施······································32室内装修··········································32人员培训··········································34宣传、开业········································35服务指南与流程····································38危机公关处理······································39PAGE-84-第一部分项目介绍一项目名称：童婴游泳俱乐部二项目概述：“童婴游泳俱乐部”是一家以企业为经营模式，向广大婴幼儿消费群提供健康游泳、科学游泳、护理保健等为服务的服务型公司。本企业既能像传统企业一样具有服务方向可选择性强