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WHYareweallNetworking?WHYNETWORKING?Forthelast20yearsmysoleoccupationhasbeenabout“GettingCustomers”formyclients.InsomecasesIwasresponsibleforrunningandmanagingtheirentiremarketingsystemandcampaigns.InothercasesIwasaconsultantorcoachineitherInternetMarketingorBusinessNetworking.Afterworkingwithhundredsandhundredsofmarketing&networkingclients,generatingthousandsofleads,referralsandsales,marketingallkindsofproductsandservices,Icametoarealizationthatmergedfromaskingaverybasicquestiontomyself…WHATISTHEESSENCEOFMARKETING?1)YoumustunderstandhowtoTRIGGERyourProspectsAttention…THEKEYTOAGREATPITCHRATIONAL?HOWDOHUMANSREALLYMAKEDECISIONS?TRIUNEBRAINMODELTRIUNEBRAINMODELIt’sresponsibleforallofourautonomicsystems.Breathing-HeartRate-Digestionetc.Itisthefastestofthe3brainsDr.JoeDispenzaaNeuroscientiststatesourreptilianbrainprocessesover400billionbitsofinformationpersecond,butweareawareofonly2,000bitsofthatinformation.ThereptilianBrainistheATTENTIONTRIGGERsystemofourBrain.ThroughRecognition…ThenextbrainweneedtotalktoistheMammalianBrainTHEMAMMALIANBRAIN(EmotionalBrain-LimbicSystem)CHARACTERISTICSOFTHEMAMMALIANBRAINThisisthesecondgatekeeper…KnowYourProspectsChallenge…WhataretheirFrustrations,andFearsNEOCORTEX(ThinkingBrain)NEOCORTEX(ThinkingBrain)NEOCORTEX(ThinkingBrain)NEOCORTEX(ThinkingBrain)THEORDEROFCOMMUNICATIONTHEORDEROFCOMMUNICATIONTHEORDEROFCOMMUNICATIONCORTEXLANGUAGECONVENIENCE:WhatSPECIFICconveniencecanyouoffertheCortexofyourprospects?ORDEROFAGEELEVATORPITCHWORKSHEETELEVATORPITCHFORMULAELEVATORPITCHEXAMPLESELEVATORPITCHEXAMPLESELEVATORPITCHEXAMPLESELEVATORPITCHEXAMPLESMindsetsareextremelyimportantmentaltoolsforimprovinganyareaofyourpersonalorbusinesssuccess.ELEVATORPITCHMINDSET#1ELEVATORPITCHMINDSET#1ELEVATORPITCHMINDSET#2ELEVATORPITCHMINDSET#4ELEVATORPITCHSUMMARYELEVATORPITCHSUMMARY