目录TOC\o"1-2"\h\z\uHYPERLINK\l"_Toc229633127"第一章总论PAGEREF_Toc229633127\h1HYPERLINK\l"_Toc229633128"1.1项目背景PAGEREF_Toc229633128\h1HYPERLINK\l"_Toc229633129"1.2项目概况PAGEREF_Toc229633129\h4HYPERLINK\l"_Toc229633130"1.3结论与建议PAGEREF_Toc229633130\h7HYPERLINK\l"_Toc229633131"第二章房地产市场需求分析PAGEREF_Toc229633131\h9HYPERLINK\l"_Toc229633132"2.1我国房地产市场现状PAGEREF_Toc229633132\h9HYPERLINK\l"_Toc229633133"2.2我国房地产市场未来走势预测PAGEREF_Toc229633133\h12HYPERLINK\l"_Toc229633134"2.3海南省房地产市场现状PAGEREF_Toc229633134\h13HYPERLINK\l"_Toc229633135"2.4海南省房地产市场未来走势预测PAGEREF_Toc229633135\h15HYPERLINK\l"_Toc229633136"2.5目标人群与目标市场分析PAGEREF_Toc229633136\h17HYPERLINK\l"_Toc229633137"2.6项目价格定位PAGEREF_Toc229633137\h18HYPERLINK\l"_Toc229633138"2.7市场SWOT分析PAGEREF_Toc229633138\h18HYPERLINK\l"_Toc229633139"2.8市场营销策略分析PAGEREF_Toc229633139\h21HYPERLINK\l"_Toc229633140"2.9市场风险PAGEREF_Toc229633140\h23HYPERLINK\l"_Toc229633141"2.10市场分析结论PAGEREF_Toc229633141\h23HYPERLINK\l"_Toc229633142"第三章建设规模与建设内容PAGEREF_Toc229633142\h24HYPERLINK\l"_Toc229633143"第四章项目建设地址和有利条件PAGEREF_Toc229633143\h25HYPERLINK\l"_Toc229633144"4.1建设地点与地理位置PAGEREF_Toc229633144\h25HYPERLINK\l"_Toc229633145"4.2场地现状PAGEREF_Toc229633145\h25HYPERLINK\l"_Toc229633146"4.3工程地质条件PAGEREF_Toc229633146\h25HYPERLINK\l"_Toc229633147"4.4地形地貌PAGEREF_Toc229633147\h26HYPERLINK\l"_Toc229633148"4.5气候气象PAGEREF_Toc229633148\h26HYPERLINK\l"_Toc229633149"4.6供电条件PAGEREF_Toc229633149\h26HYPERLINK\l"_Toc229633150"4.7给排水条件PAGEREF_Toc229633150\h26HYPERLINK\l"_Toc229633151"4.8交通运输条件PAGEREF_Toc229633151\h26HYPERLINK\l"_Toc229633152"4.9通信条件PAGEREF_Toc229633152\h26HYPERLINK\l"_Toc229633153"4.10环境保护条件PAGEREF_Toc229633153\h27HYPERLINK\l"_Toc229633154"4.11当地社会支持条件PAGEREF_Toc229633154\h27HYPERLINK\l"_Toc229633155"4.12法律支持条件PAGEREF_Toc229633155\h27HYPERLIN