一、信息策略MessageStrategyHowcanIemphasizeamessage?WhatcanIlearnfromthisMemoryCurveasacommunicator?HowcanIemphasizeamessage?Howcanyouorganizeamessage?总体目标、行动目标、沟通目标之间的关系2.Clearideas明确观点例：机械行业某企业的生产部门主管和技改部门主管在一次公司例会上，就技术改造的投入策略展开争论：生产部门经理A认为，公司现在的当务之急是降低成本，不要在效益不好的情况下还加大技术改造的力度，他认为那样做是“找死”；而技术改造部门经理B认为，如果现在再不加大技改投入力度，将会阻碍资本扩张、延迟新技术的采用，这无疑是在“等死”。两人就观点问题如何进行沟通？3.Content&Structure(内容和结构的组织)3.Content&Structure沟通信息策略的结构安排该结构存在的问题修改后的大纲二、渠道策略ChannelStrategyCase2:Motorola的有效沟通途径Motorola公司于1992年在天津经济开发区破土兴建它的第一家寻呼机、电池、基站等5个生产厂，成为Motorola在其本土之外最大的生产基地，投资额比原来最初的投资增加了9倍，工人数从不到100人增加到了8000多人。年产值达28亿美元，这是一个在华投资成功的企业。在Motorola公司，每一个Motorola的高级管理层都被要求与普通操作工形成介乎于同志和兄妹之间的关系——在人格上千方百计地保持平等。“对人保持不变的尊重”是公司的个性。Case3董事长的沟通渠道偏好Typesofchannels2.Formalorinformal?---Formalchannel:written,format---Informalchannel:whenyouneedtogainnewideasfromothers.3.Individualorgroup?---Individualchannel:tobuildanindividualrelationship,gainanindividualresponse,andsecurehighlyprivateandconfidentialmatters,butnowitnesstobearyouout.individualtalkbeforeameeting/meeting—ceremonial---Groupchannel:tobuildgrouprelationshipsoridentity,togaingroupresponse,toavoidexcludingpeople,ortomakesurealltheaudiencehearsyourmessageatthesametime.4.Immediateresponse/Controlovermessage---Needimmediateresponse:considerindividualchannelsorgroupchannels.---Donotneedimmediateresponse:considerwritingchannelsorvoicemail.5.Privacyornot?---Privacyimportant:Choosewriting,voicemail,orsomeformsofelectronicmeetings.---Privacynotimportant:Anygroupchannelexceptelectronicmeetingisappropriate.6.Highaudienceparticipationornot?---Highaudienceparticipation:Choosefromamongone-to-onechannelsormeetingchannels.---Lowaudienceparticipation:Choosefromamongwriting,voicemail,orpresentations.7.Audienceinsameplaceornot?----Geographicallydispersedaudience:Chooseanyformofwritingoraudioorvideochannelsofspeaking.----Audienceinthesameplace:Chooseanyformofface-to-facecommunication.Digitalinstantmessaging---emails;---QQ;---textmessag