FinalExamfor“PrinciplesofMarketing”UIBEJuly,2004对外经济贸易大学2003─2004学年第二学期《营销学原理》期末考试试卷（A卷）课程代码及课序号：MKT206－1、2、3、4、5、6、7学号：姓名：成绩：班级：课序号：任课教师：题号IIIIIIIVV合计分值注意事项：1．本试卷考试时间为120分钟；2．请使用中文或英文答卷；3．本试卷满分为100分，占本课程总评成绩的50％；4．禁止使用计算器、快译通等电子设备和各类字典。I.MultipleChoice:(Foreachquestion,onlyonechoiceiscorrect,20points)Score:()1.Afirmthatcomparesitsownoperationswiththoseofaleadingcompetitorisengagingin:a.copyingb.aparallelstrategyc.benchmarkingd.noneoftheabove()2.Thereare24millionleft-handedpeopleintheUnitedStates.However,mostmarketersdonotattempttoappealtoordesignproductsforthisgroupbecausethereislittlecensusdataaboutit.Thisgroup,therefore,isnota(n)___________segment.a.actionableb.substantialc.differentiabled.measurable()3.ThetotalityoffeaturesandcharacteristicsofaproductthatbearonPage1of9FinalExamfor“PrinciplesofMarketing”UIBEJuly,2004itsabilitytosatisfystatedorimpliedneedsiscalled:a.value.b.quality.c.thecoreproduct.d.noneoftheabove.()4.Anindustrycharacterizedbymanybuyersandsellerstradingahomogeneouscommodity,wherenosinglebuyerorsellerhasmuchinfluenceonthegoingmarketprice,operatesin:a.purecompetition.b.monopolisticcompetition.c.targetprofitpricing.d.monopoly.()5.______datahavethecharacteristicsofbeingrelativelycheapandquicktoobtain.a.Syndicatedb.Marketintelligencec.Primaryd.Secondary()6.Promotion,contact,andmatchingareallfunctionsof:a.branding.b.thedistributionchannel.c.testmarketing.d.logistics.()7.Theperformanceaconsumerperceivesinaproductrelativetoherexpectationsisthesourceof:a.customersatisfaction.b.customervalue.c.customerdemand.d.customerneed.()8.Agood,thoughexpensive,sales-promotiontooltousetointroduceanewconsumerproduct,suchasabathsoap,is:a.coupons.b.samples.c.premiums.d.contests.()9._________providetheresourcesthatacompanyneedstoproducegoodsandservices.a.DistributorsPage2of9FinalExamfor“PrinciplesofMarketing”UIBEJuly,2004b.Banksc.Suppliersd.Resellers()10.The______isalltheact