毕业（设计）论文题目国产手机销售渠道策略研究国产手机销售渠道策略研究Domestichandsetsaleschannelresearch总计毕业设计（论文）24页表格1个插图3幅PAGEIV摘要本论文通过对国产的品牌手机营销策略进行研究，阐述了中国手机市场的市场发展现状(市场规模和结构、市场特点等)和发展趋势，对手机市场的竞争现状、竞争格局、消费者市场需求、国内外手机厂商的营销策略进行了详尽的分析。营销渠道作为营销活动的载体，承担着完成商品从生产领域向消费领域转移的重大营销职责，对企业的发展起着至关重要的作用。本文系统地提出了国产的品牌手机的营销策略;并通过对中国手机市场的分析，指出国产手机企业在保证产品质量的前提下，必须在细分市场上以差异化产品为基础，以服务差异化为竞争底牌，贴近国内消费者的消费需求，准确把握客户完全满意的手机消费文化，才能在竞争中立于不败之地;同时指出战略联盟是提升国内手机企业营销能力的重要途径。最终对中国手机渠道的下一步发展趋势做了展望。关键词：手机销售渠道渠道策略渠道创新AbstractInthispaper,throughthedomesticmobilephonebrandmarketingstrategyresearch,expoundedonChina’smobilephonemarket,statusofmarketdevelopment(marketsizeandstructure,marketcharacteristics,etc.)anddevelopmenttrendofthemobilephonecompetitioninthemarketsituation,competitionpattern,consumerdemanddomesticandforeignmobilephonemanufacturersmarketingstrategy,adetailedanalysis.Asthecarrierofsalesconduct,theMarketingChannelplaystheessentialroletoconsummatethelaunchingofmerchandisefrommanufacturersintothemarket,whichispivotalandimportantfortheoveralldevelopmentandoperationofenterprises.Thispapersystematicallyputforwardthedomesticmobilephonebrandmarketingstrategy;andthroughtheanalysisofChina’smobilephonemarket,pointingoutthatdomesticmobilephonecompaniesunderthepremiseofensuringthequalityofproductsmustbeonthemarketsegmentsinordertodifferentiatetheirproductsbasedondifferencesinserviceintocompetitioncardsclosetoconsumerdemandfordomesticconsumers,accuratelygraspthecustomerfullysatisfiedwiththemobilephoneconsumercultureinordertoremaininvincibleinthecompetition;alsopointedoutthatthestrategicallianceistoenhancethecapacityofdomesticmobilephoneenterprisesanimportantwayofmarketing.Finally,itherebyconcludestheoutlookoftheChinahandsetMarketingChannelindeveloping.Keywords:Mobilephonessaleschannelschanneltacticschannelinnovation目录TOC\o"1-3"\h\z\uHYPERLINK\l"_Toc281915487"摘要PAGEREF_Toc281915487\hIHYPERLINK\l"_Toc281915488"AbstractPAGEREF_Toc281915488\hIIHYPERLINK\l"_Toc2819154